Media Planner

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS.

Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation.

Together with our network partners in Germany and the UK, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do : create innovative connections between brands and people regardless of channel or budget.

And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making.

We apply REASON & logic to everything and have one of the leading analytics groups in the industry committed to uncovering data insights to drive solutions.

The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth.

It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.

In the US, we have offices in New York and Philadelphia and team members across 30+ states. Our client roster includes US Bank, White Castle, NASCAR, Tommy Hilfiger, Planet Fitness, Newell Brands, American Cancer, Invesco, Illva Saronno, Lightbox, and more.

This role is hybrid and requires working onsite at our NYC office, with flexibility to work from home too.

YOUR ROLE

We’re hiring a bright cross-channel Media Planner to manage day-to-day planning responsibilities. The role covers media planning and buying from A to Z.

• Target analysis
• Plan development
• Client management
• Media partner negotiations
• Program execution & optimization
• Champion integration and strategy.

The Planner / Buyer oversees media plan development, while owning the strategy, execution, and reporting of tactical client campaigns.

Utilize knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns.

• Media Plan development, both strategy and tactical approach. Cross-channel knowledge and understanding of each channel (traditional, social, sem, display / programmatic) and as part of a media plan.
• Strategic thinking. Coming prepared with solutions to address client and team needs.
• Measurement : should understand what different forms of measurement are available and how to determine which is the best solution for a client.
• Client contact on a day-to-day basis. Handling inquiries, sharing points of view, and participating in formal presentations
• Manages RFP (Request for Proposal) process : developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners.
• Collaborates on the buying of media, vendor contracts, and billing / invoicing for media campaigns.
• Utilizes knowledge of media buying, research tools and XM programs to execute plans and buys
• Ensures smooth campaign launch & execution and communicates updates internally and externally.
• Deep understanding of the Digital media trafficking process; works with AdOps team.
• Performs weekly pacing and monitoring of campaign performance.
• Training Assistants mentor and partake in your assistant’s development.
• Detail Oriented turning over accurate and complete work
• Proactive / take initiative. Lead the planning / partner selection with supervision.
• Tools : Strata and Adazzle, Nielsen, Kantar, MRI, Simmons, Telmar, YouGov, Datorama.

REQUIREMENTS :

• Bachelor’s Degree
• 2+ years of experience in media planning at an ad agency
• Ability to juggle multiple client projects and responsibilities and meet deadlines
• Attention to detail and organizational skills while working in a fast-paced environment
• Strong written and verbal communication skills
• Excellent analytical and math skills
• Capable of working independently and managing projects from start to finish
• Experience with managing and mentoring junior team members
• Takes initiative in acquiring new skills and taking on a workload
• Professionalism and confidence in working with vendors, team members and clients
• Proficiency in Microsoft Office Suite, especially Excel is a must.
• Must have proximity to our NY office as the position is hybrid - working onsite at our NY office, with flexibility to work from home too.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional and professional well-being of our people, including :

• Work flexibility including hybrid office options to empower you to work your way
• Open PTO policy and paid sabbaticals at significant milestone anniversaries
• Fully-funded healthcare options and agency-wide physical & mental health support
• 401(k) with company match, student loan relief program and financial counseling support
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone / tech reimbursement
• Student Loan payment plan
• Tuition reimbursement
• And burgers lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level.

Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women.

We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars Excellence, Voices, Education, Giving & Representation.