Manager, Multicultural & Inclusive Marketing

Culture & Inclusive Marketing Manager

The Culture & Inclusive Marketing Manager will have the responsibility of co-developing multicultural and inclusive marketing strategies across a portfolio of brands to facilitate business growth in a progressively diverse marketplace. This individual will work in partnership with the C&IM Sr Manager and the brand teams to incorporate cultural insights into the brands strategies, ensuring authenticity and relevance, while co-creating pivotal retail programs that drive growth during key cultural periods.

This individual will serve as a subject matter expert (SME), role emphasizing Sport as a cultural passion point, aiming to authentically connect with all consumers, with a primary focus on Hispanic consumers, through targeted brand initiatives. The ideal candidate will bring experience in brand marketing and sports marketing, particularly within the Soccer ecosystem, and demonstrate a solid understanding of the Alcohol industry, including both on-premise and off-premise channels. This role is suited for a dynamic marketer who can translate cultural insights into impactful programs that drive brand relevance, consumer engagement, and commercial results.

This is a hybrid position requiring employees to work on-site at our New York City office three days per week. The remaining two days may be worked remotely, subject to team and business needs.

Major Responsibilities / Accountabilities :

Culture & Inclusive Marketing Expertise : Co-develop and implement multicultural and inclusive marketing strategies across the portfolio to drive business growth. Serve as an internal cultural insight expert, providing expertise and guidance across diverse consumer groups and key passion points. Sport SME : Demonstrates a passion for sports and expertise in sports marketing, with a nuanced understanding of fan culture across soccer, football (NFL and college), and F1, while maintaining a commitment to elevating the fan experience within the U.S. sports landscape.

Cross-functional Collaboration : Provide support to the brands, creative, shopper marketing and channel teams by identifying multicultural (MC) opportunities that contribute to business growth.

• Collaborate cross-functionally to integrate cultural insights into brand strategy, creative development, and shopper marketing.
• Provide strategic consultation for priority brands to ensure inclusive marketing plans are embedded in core business initiatives.
• Monitor cultural trends to inform timely, relevant, and growth-driving campaigns.
• Ensure all marketing efforts are authentically inclusive and resonate with diverse consumer segments.

Commercial Program Development : Responsible for co-creating pivotal commercial programs that drive growth with multicultural (MC) consumers in key markets. This includes identifying new opportunities or enhancing the commercial calendar to strengthen connections with MC consumers across both on-premise and off-premise channels. The role requires close collaboration with internal and external stakeholders, including brand teams, shopper and channel marketing, agencies, and distributors, to ensure programs are culturally relevant, commercially impactful, and effectively executed across all consumer touchpoints.

Analytics and Storytelling : This individual will leverage their culture-first expertise to support brand and cross-functional team needs by extracting and interpreting data from internal and external sources, delivering actionable insights and strategic perspectives that inform multicultural marketing strategies.

Administrative & Operational : Support day-to-day team operations by assisting with administrative tasks, ensuring smooth coordination alongside core marketing responsibilities.

Job Requirements :