Digital Marketing Manager (Edtech)

MediabistroHouston, TX, United States

30+ days ago

Job type

Full-time

Job description

1 month ago Be among the first 25 applicants

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Join a fast-growing K-12 Edtech platform advancing mental health and wellness worldwide!

moozoom is looking for an innovative and results-driven Digital Marketing Specialist to join our dynamic marketing team. If you are passionate about digital marketing strategies and want to contribute to mental health education for K-8 students, we want to hear from you!

In this role, you will develop, execute, and optimize digital marketing campaigns across various channels to drive traffic, engagement and conversions. You will play a key role in enhancing our brand awareness and reaching educators and students in need of our mental health resources.

Responsibilities

Develop, implement, and manage email marketing and digital marketing Ads campaigns
Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI
Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience
Collaborate with product to build in-product features and workflows to improve user acquisition, activation and retention
Manage and grow our social media channels, increasing audience engagement and reach
Collaborate with content to create engaging blog articles and other SEO related initiatives
Conduct market research to identify trends and opportunities for growth within the EdTech sector
Work closely with the Revenue Operations Manager to fine-tune lead generation processes and nurture leads through the sales funnel

Requirements

Bachelor's degree in Marketing, Communications, or related field

3-5 years of experience in digital marketing, preferably in the EdTech

Proficiency with digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media management platforms

Strong analytical skills and the ability to interpret data to make informed decisions

Excellent written and verbal communication skills, with a flair for creative content creation

Experience in managing social media campaigns and growing online communities

A passion for education and mental health, with a commitment to supporting K-12 initiatives

Benefits

Full-time remote position

Flexible work hours

Collaborative work environment

Competitive base salary

Monthly allocation for health benefits

Don't forget to access https : / / moozoomapp.com to see how great it is!

Our six steps hiring process

Short video and CV : send your CV, as well as a short video describing who you are and why you should be the person we are looking for

Initial Interview : if selected, this is where you and us get to know each other better

Mini project : moving forward at this stage of the hiring process, we will distribute a mini project that will allow you to show how good you are

Final interview : we're getting there. You made it so far and it's now the moment where you get to meet other people of the team

Offer : we send you an offer tailored to convince youto join our team.6

Take off : this is the day you start changing the world with us

Join our team!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting

Referrals increase your chances of interviewing at Schoolbeat (formerly moozoom) by 2x

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Digital Marketing Manager • Houston, TX, United States

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