Email Marketing Manager

About Denver Modern :

We are a growing online furniture brand, started and managed by a husband-and-wife team. Denver Modern was created to showcase a Denver-inspired design aesthetic that is uniquely ours : modern, simple, timeless, comfortable. We sell direct-to-consumers online, nationally, and also work with hospitality & workplace customers. Our Northfield location includes a showroom, corporate office and warehouse. We are looking to add a team member to our entrepreneurial, collaborative, positive, and fun team.

Position Summary :

Denver Modern seeks a motivated Email Marketing Manager to join our team on a full-time basis in our Denver, CO headquarters. This role works collaboratively to maximize email and SMS performance with focus on driving growth in this critical channel. This is an excellent opportunity to join a high growth, Direct to Consumer (DTC), specialty brand where you can contribute and thrive with the Company. This is an entrepreneurial environment where success requires a strategic growth mindset and the ability to execute.

Key Responsibilities of the Role :

Strategic & Tactical

• Responsible for the strategy and execution of the email and SMS marketing program, including campaign management, list integrity, growth, segmentation, testing, and content personalization
• Track record of growing DTC email and SMS revenue to at least 30% of total business, with above-benchmark engagement rates in home / furniture or similar industries, preferred.
• Experience implementing lifecycle automations—welcome, onboarding, lead nurturing, post-purchase, win-back, cart / browse abandonment—with strong creative and analytic execution.
• Demonstrated experience building high-quality subscriber lists (opt-in growth, suppression of non-engaged users, compliance with deliverability and privacy).
• Drives list building via paid social tactics, website promotions, and other acquisition strategies in collaboration with those channel owners.
• Creates engaging and compelling email and SMS content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.
• Segments email lists based on audience demographics, behaviors, and preferences ; understand the nuances of sales channels (DTC and B2B), cohorts, and customer segments to align content needs for each purpose.
• Monitors and analyzes email and SMS campaign key performance indicators (KPIs), such as deliverability, open rates, click-through rates, conversions, and ROI alongside paid social campaign performance to identify cross-channel opportunities and make data-driven optimizations. Integrate audience insights from paid social to refine email segmentation and personalization.
• Ensures all creative deliverables meet the highest quality brand standards through thorough checks, focusing on seamless mobile compatibility.
• Leverages data-driven insights to optimize campaigns and automation for maximum impact and ROI; continuously test and iterate on strategies to achieve business goals and drive continuous improvement.

Collaboration

Issue Resolution

Best Practices

Keys to Success :

Portfolio :