VP, Global Marketing, Workspace Security

Why Join Us?

As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

Key Responsibilities

We are seeking an experienced and strategic VP, Global Marketing to lead our marketing efforts for our Workspace Security group. This role requires a visionary leader who can drive brand awareness, lead generation, and customer engagement on a global scale. The ideal candidate will have a deep understanding of the cybersecurity landscape, excellent leadership skills, and a proven track record in B2B marketing.

Key Responsibilities :

• Develop and Implement Global Marketing Strategy :
• Craft and execute a comprehensive global marketing strategy aligned with the company's business objectives.
• Identify and prioritize target markets and customer segments.
• Create go-to-market strategies for new product launches and feature updates.
• Brand Management :
• Enhance and manage the company's brand identity and positioning in the market.
• Oversee the creation and implementation of marketing campaigns to boost brand awareness and market share.
• Demand Generation and Lead Management :
• Develop and execute multi-channel marketing campaigns to drive lead generation and customer acquisition.
• Implement lead nurturing programs to move prospects through the sales funnel.
• Collaborate with the sales team to ensure alignment on lead quality and follow-up processes.
• Digital Marketing :
• Oversee the company's digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
• Leverage data analytics to measure the effectiveness of digital marketing campaigns and optimize ROI.
• Content and Communication :
• Develop and manage a content strategy that includes blogs, whitepapers, case studies, webinars, and other marketing collateral.
• Ensure consistent and effective messaging across all marketing channels.
• Market Research and Analysis :
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Use insights to inform marketing strategies and decision-making.
• Budget Management :
• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Track and report on marketing performance and ROI.
• Team Leadership :
• Build, mentor, and lead a high-performing global marketing team.
• Foster a collaborative and innovative team culture.

Qualifications

EOE M / F / Veterans / Disabled