Product Marketing Specialist

Product Marketing Specialist

The Product Marketing Specialist's role involves facilitating and executing the Product Marketing Go-to-Market (GTM) strategy and day-to-day operations. This includes conducting market research and analysis, as well as collaborating with other marketing team members for campaign execution.

Essential Duties and Responsibilities :

• Facilitate product marketing strategies that support organizational brand goals from the top to the bottom of the marketing and sales funnel, including increasing brand relevance, favorability, and preference.
• Be familiar with IoT, server, and MiniPC products.
• Establish a scalable curation process to identify opportunities across products and services that reflect ASUS's key themes and priorities, consistent with the brand, style, and tone.
• Collaborate with social and digital production teams to manage cross-channel content marketing programs and content optimization efforts.
• Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned with the Brand Strategy, and transform them into impactful, engaging content.
• Conduct competitive benchmarking and product comparisons.
• Be knowledgeable about the hardware / product range and marketing requirements.
• Manage the marketing budget and approval processes.
• Maintain good attendance and punctuality.

Knowledge and Skills :

Required Qualification :

Work Experience :

Working Conditions :

$68,640-$90,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy / breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.