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Growth Marketing Lead - Online Events

Growth Marketing Lead - Online Events

Inspira EducationAnaheim, CA, US
2 days ago
Job type
  • Full-time
Job description

Growth Marketing Lead - Online Events

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world's leading network of top admissions coaches in medical, legal, business, and college studies, we're building software and services in one placedisrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).

The Role

We're doubling down on online events and adding a second Growth Marketing Lead to help scale our high-impact webinar and virtual events program. You'll collaborate with our existing events lead to build out strategy, execution, and follow-up processes that engage our audience and accelerate pipeline.

What You'll Do

Webinar Strategy & Planning

  • Collaborate cross-functionally with marketing, creative, sales, and subject matter experts to develop compelling webinar topics aligned with key personas and funnel stages
  • Build and maintain a strategic monthly and quarterly webinar calendar that supports broader campaign themes and demand generation goals

Execution & Hosting

  • Serve as the primary host for live webinars by introducing speakers, managing transitions, and driving engagement throughout each session
  • Oversee all logistics, including speaker coordination, platform setup (Zoom, Sequel, GoToWebinar, etc.), dry runs, and content reviews
  • Ensure a polished, on-brand experience across every event, from visuals to delivery

    • Promotion & Demand Generation

  • Partner with the marketing team to execute multichannel promotional campaigns across email, paid media, and social to maximize registration
  • Write and optimize event assets, including landing page copy and design, email invitations, and post-event nurture sequences
  • Create event playbooks and audience-facing materials using tools like Canva
  • Design initiatives to enhance user experience and drive community engagement
  • Optimize free event funnels for downstream conversion to paid coaching, intro calls, and sales conversations

    • Post-Webinar Optimization

  • Manage all post-event workflowsincluding sending recordings, launching follow-up sequences, and repurposing content into blogs and social clips.
  • Analyze performance metrics (registration, attendance, engagement, lead quality) and apply insights to improve future webinars and drive pipeline impact.

    • Who You Are

  • 24 years of experience in demand generation, event marketing, or webinar production
  • Confident and engaging on camera, with strong verbal communication skills and ease speaking live to large audiences
  • Skilled in project management, with a sharp attention to detail and a track record of coordinating cross-functional teams and timelines.
  • Known for being a creative self-starter with a scrappy, resourceful approachable to stretch small budgets and execute with impact.
  • Energized by event planning and passionate about designing standout experiences that captivate and convert.
  • Strong visual storytelling abilities, with a talent for creating polished decks and marketing materials (experience with Canva or similar tools is a plus).
  • Collaborative and people-oriented, adept at building relationships and aligning stakeholders around a shared vision.
  • Deeply invested in community building and constantly exploring fresh, meaningful ways to engage target audiences.
  • Thrives in fast-paced environments and excels at prioritizing multiple tasks without losing focus.
  • Familiarity with webinar platforms (Zoom, ON24, Demio), CRMs (HubSpot, Salesforce), and marketing automation tools is preferred.

    • Bonus Points If You Have

  • Experience running or moderating virtual events, panels, or podcasts
  • Background in education, tutoring, admissions, or coaching services
  • Ability to analyze funnel metrics and draw actionable conclusions
  • Comfortable writing and editing marketing copy.

    • Working Schedule

    This position requires working Tuesday through Thursday, Saturday, and Sunday (Monday and Friday off) to align with our live event schedule. Typical working hours are 12 : 008 : 00 PM PT to accommodate late-afternoon and evening webinars.

    Why You'll Love Inspira

  • Amazing people with a great vision and values
  • Ability to work directly with co-founders and drive impact super quickly
  • Your work directly impacts the lives and careers of students across the globe
  • 100% coverage of health, vision, and dental benefits
  • Flexible Paid-time Off
  • Learning and Development Budget
  • Retirement Savings Plans - 401k with matching
  • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
  • Note : certain benefits are not provided to 1099 contract worker

    • Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.

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