Talent.com
Manager Growth Marketing - NAM

Manager Growth Marketing - NAM

XeIrvine, CA, US
30+ days ago
Job type
  • Full-time
Job description

Description

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

We’re at a pivotal moment to transform how our customers discover, engage with, and use our services in an increasingly digital-first world. With strong brand recognition, trusted infrastructure, and a global footprint, we’re now focused on accelerating our growth through innovative products, modern marketing, and world-class customer experiences.

OUR PRINCIPLES

  • AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
  • RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
  • COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

ABOUT THIS ROLE

We’re looking for a Growth Marketing Manager to accelerate customer acquisition and revenue growth across Xe’s B2C and B2B platforms in North America. This is a high-impact, hands-on role where you’ll own and optimize full-funnel digital campaigns while shaping how we localize and amplify global strategies through content, lifecycle, and social.

If you’re energized by the opportunity to drive measurable outcomes, test bold ideas, and scale a global brand in a fast-moving, digital-first environment, this role offers the ownership, visibility, and momentum to make a meaningful impact.

ROLES & RESPONSIBILITIES

Performance Marketing & Paid Media

  • Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other relevant channels such as LinkedIn, depending on audience and campaign goals
  • Own budget allocation, targeting, and bidding strategies to maximize ROI and efficiency
  • Develop and execute regional promo campaigns (e.g. first-transfer offers, limited-time incentives) in coordination with pricing, product, and lifecycle teams
  • Build audience segmentation strategies tailored to consumer and business profiles and behaviors
  • Collaborate with product, content, lifecycle teams to localize messaging and align campaigns with product launches
  • ASO & SEO

  • Lead App store optimization efforts for Xe’s iOS and Android apps to optimize keywords, test store assets, and drive install growth
  • Collaborate with global content and web teams to identify content gaps, localize messaging for regional audiences, and improve search relevance across consumer and business segments
  • Drive regional SEO initiatives by optimizing landing pages, blog content, including title tags, meta descriptions, and keyword targeting, to improve visibility for high-intent search queries in the local market
  • Collaborate with global content and web teams on SEO testing, experimenting with headline structures, on-page layout, and internal linking to improve rankings, CTR, and conversion
  • Analytics, Reporting & Experimentation

  • Use tools like Amplitude, GA4, and Power BI to monitor web and app traffic, campaign performance, and conversion funnels across B2C and B2B platforms
  • Build dashboards and recurring reports to track KPIs (e.g. CAC, ROAS), surface actionable insights, and ensure visibility to the growth and leadership teams
  • Design, execute, and analyze A / B tests across creative, messaging, audience targeting, landing pages, and offers to improve performance across the funnel
  • Connect top-of-funnel efforts with downstream metrics (e.g. conversion, retention, LTV) to inform strategy and ongoing campaign optimization
  • Share performance insights and testing results with global teams to inform broader acquisition strategy
  • WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

  • Primarily sedentary work in a general office environment
  • Manual dexterity to use computer, telephone and general office equipment
  • Ability to sit for extended periods
  • PERKS & BENEFITS

  • Medical, Dental & Vision Insurance
  • 401K Plan with Match
  • Employee Stock Purchase Plan
  • Paid Vacation / Sick Leave
  • Hybrid Work Schedule
  • Tuition Assistance
  • Growth Opportunities
  • Corporate gatherings, team bonding events, and much more!
  • Plumm Mental Health and Wellbeing
  • Volunteering day for a charity of your choice
  • XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($112,000USD to $130,000USD).  Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation / Sick Leave and more.

    We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.

    Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@xe.com

    The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.

    #LI-CP1

    Create a job alert for this search

    Growth Marketing Manager • Irvine, CA, US

    Related jobs
    • Promoted
    Marketing Director

    Marketing Director

    Vaco by HighspringWestminster, California, United States
    Full-time +1
    Vernon, CA (Onsite, Full-Time).An established and fast-growing CPG company in the beverage space is seeking an experienced. This individual will oversee brand strategy, campaign development, and pro...Show moreLast updated: 17 days ago
    • Promoted
    Digital Marketing Manager, Global Strategic Marketing (GSM)

    Digital Marketing Manager, Global Strategic Marketing (GSM)

    J&J Family of CompaniesIrvine, CA, United States
    Full-time
    At Johnson & Johnson, we believe health is everything.Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments a...Show moreLast updated: 3 days ago
    • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Vaco by HighspringLake Forest, California, United States
    Full-time +1
    Job Title : Product Marketing Manager.Our client is seeking a dynamic and strategic .In this role, you’ll drive business impact through innovation, product development, and marketing execution—actin...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Operations Manager - Marketing Technology, Remote

    Marketing Operations Manager - Marketing Technology, Remote

    Cisco Systems, Inc.Irvine, CA, United States
    Remote
    Full-time
    This is a United States remote position.Marketing Operations Manager - Marketing Technology.We are looking for a person who loves data, thrives on system integrations and thinks critically when it ...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Manager - Construction

    Marketing Manager - Construction

    SASCOOrange County, CA, United States
    Full-time
    MARKETING MANAGER - CONSTRUCTION.SASCO has an immediate opening for a.Corporate Office in Fullerton, CA.This is a full-time position, Monday through Friday, 8 : 00 a. The Marketing Manager serves as t...Show moreLast updated: 6 days ago
    • Promoted
    • New!
    Account Growth Manager

    Account Growth Manager

    DocumoMission Viejo, CA, US
    Full-time
    Documo is on a mission to help businesses digitize and streamline their document workflows.As a fast-growing B2B SaaS company, our platform makes it easier to handle unstructured files like faxes a...Show moreLast updated: less than 1 hour ago
    • Promoted
    Growth Manager

    Growth Manager

    KlientBoostCosta Mesa, CA, US
    Full-time
    This position can be hybrid at one of our offices (Raleigh, NC or Costa Mesa, CA) or fully remote.KlientBoost is a performance marketing agency based out of Costa Mesa, CA.We have offices in Califo...Show moreLast updated: 30+ days ago
    • Promoted
    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    OCPADana Point, California, us
    Remote
    Part-time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Assistant Manager

    Assistant Manager

    WSH Management, Inc.San Clemente, CA, US
    Full-time
    WSH Management is currently recruiting for an amazing Assistant Manager for our 76 unit affordable apartment complex at Cotton's Point in San Clemente. With over 20 years of experience in property m...Show moreLast updated: 20 hours ago
    • Promoted
    Proposal Manager

    Proposal Manager

    W. M. Lyles Co.Murrieta, CA, US
    Full-time
    Industry : A / E / C experience preferred.Location : Murrieta, CA or Sacramento, CA.This position oversees the development, organization, and delivery of high-quality, client-focused proposals and relate...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Manager-Marketing

    Product Marketing Manager-Marketing

    IAPMOOntario, CA, United States
    Full-time
    Join a Mission-Driven Organization Making a Global Impact.International Association of Plumbing & Mechanical Officials (IAPMO®). We drive innovation and advance modern sanitation methods worldwide.I...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    Product Marketing Manager- Manager, Packaging and Go-To-Market

    Product Marketing Manager- Manager, Packaging and Go-To-Market

    Wolters KluwerIrvine, CA, United States
    Full-time
    Our Product Marketing team drives commercial success across a portfolio of solutions that support healthcare professionals and organizations. We partner closely with Sales, Product, Customer Success...Show moreLast updated: 3 hours ago
    • Promoted
    Remote M&A Integration Manager - AI Trainer ($50-$60 / hour)

    Remote M&A Integration Manager - AI Trainer ($50-$60 / hour)

    Data AnnotationSan Clemente, California
    Remote
    Full-time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...Show moreLast updated: 9 days ago
    • Promoted
    Product Manager

    Product Manager

    Intellipro Group Inc.Fontana, California, United States
    Full-time
    We are seeking a Product Manager with a strong background in the toy industry, blending product development, branding, and marketing expertise. The ideal candidate has 5+ years of experience and a p...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Marketing Manager

    Marketing Manager

    Terumo NeuroAliso Viejo, CA, United States
    Full-time
    Lead marketing activities and contribute to the development of a fully integrated global marketing strategy for their product line(s), establishing successful relationships and working effectively ...Show moreLast updated: 1 hour ago
    • Promoted
    • New!
    Senior Manager Product Marketing

    Senior Manager Product Marketing

    Lumen TechnologiesMission Viejo, CA, US
    Full-time
    Senior Manager Of Product Marketing.We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly. Together, we are building a culture and company ...Show moreLast updated: less than 1 hour ago
    Head of Growth Marketing

    Head of Growth Marketing

    XeIrvine, CA, US
    Full-time
    We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and ...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Marketing Manager

    Marketing Manager

    MicroVentionAliso Viejo, CA, United States
    Full-time
    Lead marketing activities and contribute to the development of a fully integrated global marketing strategy for their product line(s), establishing successful relationships and working effectively ...Show moreLast updated: 9 hours ago