Senior Manager, International Media Group

Senior Manager, International Media Group

PlayStation isn't just the Best Place to Play it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Senior Manager, International Media Group San Mateo, CA or London, UK remote considered

As the Senior Manager, International Media Group, you will lead a team of International Media Managers running media campaigns for Sony PlayStation products worldwide. In this role, you will drive media and operational excellence while fostering collaboration between global and local teams. As an integrated team at the core of Global Media, the International Media Group delivers local expertise at a global level to improve planning outcomes. As a leader, you will give territories a voice at the table, representing their unique opportunities, requirements, and goals during the moments that matter most. You will also play a key role in retaining core business and market knowledge within the organization, contributing to the progression and development of the international community.

To excel, you should possess experience building strong partnerships with local teams to achieve global and local alignment. A deep understanding of territory nuances is also required to ensure the successful execution of media campaigns. In addition, a strong background in digital media strategy is vital, including the ability to link digitally driven media plans to larger Sony Media objectives. You will have an opportunity to improve, innovate and / or pioneer new ideas over multiple areas or functions related to media. The responsibilities listed are not all inclusive and additional duties may be assigned.

Main Areas of Responsibility :

• Lead and manage the development and integration of media plans that drive brand growth and revenue.
• Ensure global and local media activations support the accomplishment of sales and revenue targets.
• Collaborate with internal and external teams to align and implement global media strategies.
• Maintain strong engagement with collaborators and partners throughout campaign planning and execution, while proactively assessing performance and recommending improvements.
• Co-develop joint business plans that translate global transformation into meaningful local impact.
• Partner with Global Media Planning and Investment to develop multi-market media deals, driving cost efficiencies and innovation.
• Lead the creation and upkeep of local campaign portfolio views, making sure there is consistency in media activations, targeting, channel investment, and performance measures.
• Work alongside Agency Management to shape local agency scopes and refine processes to improve effectiveness.
• Assist in developing and implementing measurement frameworks, collaborating with media agencies and internal teams to enhance optimization and alignment with critical metrics and business objectives.
• Safeguard all campaigns from avoidable brand safety risks. Provide strategic recommendations to leadership where media adjustments are needed.
• Maintain deep expertise in the media landscape and emerging opportunities, while driving media education across the broader marketing organization.

Leadership :

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