Strategist, AI Optimization

AI Search Strategy Team Strategist

Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. The AI Search Strategy team is part of Marcom Strategy and is dedicated to creating inspiring and personalized experiences that help customers discover Apple products, services, and software through AI search.

The AIO Strategist is at the forefront of AI-driven optimization efforts across all digital marketing platforms. It combines strategic thinking with hands-on execution and requires a combination of vision and creative problem-solving. This role is embedded within interactive content strategy and partners closely with analytics, media, engineering and creative teams and is critical to enhancing how customers discover and engage with Apple's products and services.

Minimum Qualifications :

• 10+ years of experience partnering with Strategy, Content Strategy, Media, Product, Engineering, and Creative teams in digital marketing, with a focus on media and search optimization programs (including 2+ years leading a team and managing external partners / agencies).
• Deep knowledge of paid media platforms (Google, Meta, programmatic, etc.) and hands-on experience in performance data analysis, audience segmentation, attribution models, and targeting logic.
• Strong ability to translate performance insights into actionable strategies across paid media and search initiatives.
• Shown success optimizing for both AI-driven and traditional search platforms, including tailoring recommendations to align with brand creative guidelines for design and copy.

Preferred Qualifications :

Pay & Benefits :

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,600 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including : Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.