GTM Strategist & Evangelist, Forma

GTM Strategist & Evangelist (Forma)

Autodesk is building the Forma Industry Cloud, a next-generation solution that is redefining how the built environment is designed, delivered, and operated. Forma represents a fundamental shift : from files to granular data, from silos to hyper collaboration, and from traditional BIM to outcome-driven workflows powered by AI. It brings together people, processes, and intelligence across the architecture, engineering, construction, and operations ecosystem to help the industry work smarter, faster, and more sustainably. We are seeking a GTM Strategist & Evangelist (Forma) to help shape and drive the go-to-market (GTM) strategy for Forma. A key aspect of this role is being an evangelist for Forma both internally and externally. Internally, you will champion clarity, collaboration, and momentum across teams. Externally, you will represent Forma as a thought leader, engaging with customers, partners, and industry stakeholders to build confidence in its transformative potential. This highly strategic and visible role reports directly to the Director, Forma Industry GTM Strategy and works across product, sales, marketing, customer success, and industry leadership to ensure cross-functional alignment on priorities, adoption strategies, and execution.

Responsibilities

Cross-Functional GTM Strategy

• Partner with the Director to shape and execute GTM priorities for Forma
• Support decisions around pricing, packaging, adoption strategies, and launch readiness
• Drive alignment across product, sales, marketing, customer success, and industry leadership
• Build frameworks, insights, and recommendations that guide leadership decisions

Customer and Market Insights

Evangelism and Advocacy

Who You Are

A strategic thinker with exceptional business acumen that has a proven track record in shaping and executing go-to-market strategies. Strong understanding of market dynamics, customer needs, competitive landscapes and the opportunities for digital transformation in the AEC industry. Comfortable engaging with senior executives, customers, and partners as a trusted advisor and thought leader. Experienced with cloud platforms, data-driven workflows, or AI-enabled solutions in the AEC context and passionate about technology's role in advancing workflows for the built environment. Proven experience driving results in a matrixed environment through cross-functional collaboration with Product, Sales, Marketing, and Business teams. Demonstrated ability to communicate complex concepts clearly and persuasively to executive and external audiences.

Qualifications

5+ years of professional experience in AEC with a strong understanding of design and construction workflows. 10+ years of total related experience across AEC industry experience and business roles including strategy, technology, or consulting. Proven track record of representing a company or product externally at industry events, with analysts, or in customer forums. Digital Transformation, Strategy, or Management Consulting experience. Bachelors degree in business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience).

About Autodesk

Amazing things are created every day with our software from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting benefits.autodesk.com .

Salary Transparency

Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $148,200 and $239,800. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here : autodesk.com / company / diversity-and-belonging .