Director, Alliance Marketing (Google Alliance)

Director, Alliance Marketing

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking a Director, Alliance Marketing to join our Clients and Markets organization.

Responsibilities

Own and execute a joint strategic marketing plan for the Google alliance that aligns with the alliance's business plan and growth ambitions. Drive the development and execution of a content strategy focused on differentiated messaging, value propositions and sales enablement tools such as videos, social assets and case studies. Create, plan, and optimize demand generation programs, including KPMG's presence at Google conferences, webinars and client events, applying an innovative and strategic approach. Manage a variety of programs by developing and utilizing detailed project plans to ensure on-time, on-budget and high-quality delivery; leverage lead management tools to measure program effectiveness and sales impact. Utilize marketing funds effectively to achieve the best results from marketing programs, including forecasting and reporting on actuals; project manage KPMG's presence at alliance-specific conferences and execute a portfolio of demand-generation programs, including joint webinars, client roundtables and digital campaigns focused on data and AI readiness. Increase the visibility and awareness of our alliance solutions through targeted social media, podcasts, advertising and by updating web content; create co-branded marketing assets with Google that support the content strategy, and amplify our brand by leveraging campaign assets, industry collateral and thought leadership; proactively build and foster strategic relationships within Google's marketing organization to identify and position KPMG for unique, high-impact co-marketing opportunities; support alliance partner sales kick-off events and other relationship-based initiatives.

Qualifications

Minimum ten years of recent, integrated marketing experience, preferably from a Fortune 500 enterprise technology / software company or a professional services firm. Bachelor's degree from an accredited college or university is required; Master's degree from an accredited college or university is preferred. Extensive experience leading alliance marketing initiatives, with a deep and proven expertise in developing and executing integrated marketing campaigns, events and digital strategies; a demonstrated track record of strategic leadership, including experience with performance management and the professional development (PML) of a team. Proven ability to collaborate with and influence senior business stakeholders and C-level executives, leveraging strong networking skills to drive projects forward and ensure delivery against key milestones; a proactive and autonomous leader with demonstrated expertise in managing complex, large-scale projects and their associated budgets from conception to completion. Exceptional, executive-level communication skills with a proven ability to navigate complex organizational structures and operational requirements with efficiency and political savvy; a strategic and adaptable mindset, with the proven ability to thrive in a fast-paced environment, drive change and exercise sound judgment in escalating issues and making critical business decisions; proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self-motivation and communication skills across both virtual and in-person environments. Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment. Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP and its affiliates and subsidiaries ("KPMG") complies with all local / state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work. KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.