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Director / VP of Operations Growing Fuel & Convenience Store Brand (Upstate NY)

Director / VP of Operations Growing Fuel & Convenience Store Brand (Upstate NY)

Gecko HospitalityRochester, NY, US
1 day ago
Job type
  • Full-time
Job description

Job Description

Job Description

Director / VP of Operations — Growing Fuel & Convenience Store Brand (Upstate NY)

Be part of something big!

Join a fast-growing fuel & retail brand that’s redefining the modern travel experience.

We’re on a mission to develop 40+ mini travel centers across Upstate New York over the next decade — combining the best in fuel, convenience and quick-service dining . We’re looking for a results-driven Director / VP of Operations to lead our convenience store and fuel operations division with strategic vision, operational excellence, and a passion for growth.

About the Role

As our Director / VP of Operations , you’ll be the driving force behind our multi-site development expansion throughout Upstate NY — ensuring every location operates with excellence, consistency, and heart. You’ll lead a growing operations team, establish scalable systems, and shape the customer experience that defines our brand. This is a hands-on, strategic leadership role for someone who knows the ins and outs of fuel retail, convenience store operations, and QSR management .

What You’ll Do

  • Lead Growth : Play a key role in overseeing operational infrastructure to support our Upstate NY sites — from launch playbooks to ongoing performance management.
  • Drive Excellence : Develop and enforce operational standards across fuel and retail units, ensuring best-in-class efficiency and customer satisfaction.
  • Empower Teams : Recruit, train, and inspire location managers and field leaders to deliver consistent, high-performing results.
  • Optimize Operations : Manage P&L, streamline processes, and maximize margins through smart merchandising, supply chain partnerships, and technology.
  • Strategic Execution : Partner with executive leadership on market expansion, site design, and strategic initiatives.

What We’re Looking For

  • Proven multi-unit leadership experience in fuel retail and convenience store operations (3-5+ years preferred). Travel Center Management Experience a BIG Plus!
  • A hands-on boots on the ground leadership style with the ability to mentor, motivate, and develop future leaders.
  • Proven track record in budgeting, P&L management, strategic execution and scaling operations
  • Strong background in team development and performance management .
  • Deep understanding of fuel supply, retail merchandising, and QSR operations.
  • Excellent communication and analytical skills with a data-driven approach to decision-making.
  • Professional, approachable, and adaptable — thrives in a fast-moving, growth-oriented environment.
  • Passion for exceptional guest service and maintaining the highest brand standards.
  • A leader who thrives in fast growth environments and knows how to maintain quality at scale.
  • Why Join Us?

  • Ground-floor opportunity to help shape a rapidly expanding brand.
  • Very attractive compensation package including Competitive salary and monthly bonus program.
  • Additional Bonus for each new store opening
  • Car allowance, EZpass and gas card
  • Comprehensive Benefits plan including Medical / Dental / Vision / Life Insurance / 401k & more!
  • Long-term growth potential as the company expands regionally.
  • Collaborative, forward-thinking leadership team that values innovation and operational excellence.
  • Ready to lead the charge in expanding Upstate New York’s great travel stop brand?

    Apply now and help us deliver an exceptional experience — one stop at a time.

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    Director Of Operation • Rochester, NY, US

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