Senior Social Media Manager

Senior Social Media Manager

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionize how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the Role

OLIVER is seeking a qualified Senior Social Media Manager to join our dynamic ice cream team, with in-person participation required. We are looking for a tech-savvy professional who can provide strategic thought leadership in social and brand management, with a strong emphasis on community engagement and content creation management. People management skills are also essential for success in this role.

The ideal candidate will have experience in social media, video, imagery, strategy, data analytics, and marketing campaigns. Exceptional oral and written communication skills are a must, along with the ability to develop engaging content. You should be a natural communicator with excellent customer service capabilities and the ability to moderate both online and offline interactions with our community. This position will be based in the NY / NJ area as in-person participation is required.

What You Will Be Doing

Develop social media content calendars and campaigns for well-known brands in the ice cream space

Work with our in-house creative teams to create engaging video, copy, and photography assets for social media channels

Design social assets using Canva, CapCut (design work is light)

Compile comprehensive analytical reports with recommendations for owned channels and campaigns

Coordinate with Marketing, PR, and Communications teams to ensure brand consistency

Liaise with the brand to stay updated on new products and features

Oversee high-profile partnership logistics including strategy and execution

Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances

The ability to look at every initiative through a SWOT analysis

Interpret partnership briefs and legal documents as it relates to channel assets and usage

Counsel brand team on the best way to utilize partners across social and how to measure success

Work quickly and effectively to keep pace with overseeing a macro community in the millions

Serve as a liaison between brand team and key stakeholders and can discern what information needs to be shared with the wider group

Provide counsel to brand team on social media channels including best practices, new channels for consideration

Track record of increasing brand affinity through social led opportunities and trends

Experience working with high-profile legacy brands with a focus on engagement more than awareness

Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies

Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift

Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas. Lead the creative team to deliver work that aligns with the client goals and expectations

Assessing available creative assets and proactively making recommendations of when new creative or assets are needed

What You Need To Be Great In This Role

3-4 years of experience in an advertising and / or public relations agency

Have background working with high-profile brands that can be applied

Experience in client relations and the ability to adapt to different personalities and work styles

Proven work experience growing and managing a social community

Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)

Experience creating and managing social content calendars

Ability to perform light design work

Ability to identify and track relevant qualitative metrics

Excellent verbal communication and written skills

Hands on experience with social media management for brands

Knowledge of online marketing and marketing channels

Ability to write social captions across all current social media platforms

Multi-cultural creative marketing experience preferred

Experience with ice cream brands preferred

At the time of this posting, the base salary for this position may range from $76,500.00 to $85,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER's total compensation package.

Our values shape everything we do :

Be ambitious to succeed

Be imaginative to push the boundaries of what's possible

Be inspirational to do groundbreaking work

Be always learning and listening to understand

Be results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.