Senior Product Marketing Manager
This Jobot Job is hosted by : Taylor Thibodeau
Are you a fit? Easy Apply now by clicking the "Apply Now" buttonand sending us your resume.
Salary : $100,000 - $130,000 per year
A bit about us :
My client is a SaaS provider for the healthcare industry.
Why join us?
- Competitive compensation and benefits
- Growth opportunities
- Flexible work environment
- Great company culture
Job Details
Essential Duties and Responsibilities :
To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Be the expert on market intelligence and the competitive landscape, understanding our competition's positioning.
- Lead research efforts to understand customer segments, pain points, and preferences, while analyzing industry trends and competition.
- Develop business cases in partnership with product managers to help inform investment decisions and revenue growth opportunities.
- Gather and analyze customer feedback and data to improve products and influence development decisions.
- Own, plan and manage product launches and releases, coordinating cross-functional implementation.
- Document our buyer's process and drive sales and marketing process improvements based on insights, in order to better execute marketing campaigns to generate awareness and acquire customers.
- Track and analyze key performance metrics related to the product adoption, customer satisfaction, and revenue growth, then own the read-out to the executive leadership team.
- Develop marketing plans in collaboration with the marketing team to retain and acquire new customers.
- Monitor competitors' activities, product offerings, and marketing strategies to identify opportunities and challenges for the products.
Education / Experience :
- A minimum of 4 years of experience in product marketing, preferably in the SaaS industry.
- Bachelor's degree, preferably in Marketing, Business, or related field. MBA is a plus.
- Demonstrated success in developing and executing go-to-market strategies for SaaS products.
- Strong analytical skills with the ability to derive insights from data.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams and influence stakeholders.
- Proven project management skills with a track record of meeting deadlines.
- Familiarity with CRM, Market Automation and WebAnalytics tools
- Experience using Product Analytics tools (e.g., Amplitude, Pendo), Collaboration and Project Management tools (e.g., Trello, Asana)
- Familiarity with Customer Feedback and Survey tools (e.g., SurveyMonkey, Qualtrics)
- Experience with Competitor Analysis tools (e.g., SEMrush, SimilarWeb) and Email Marketing platforms (e.g., Mailchimp, SendGrid).
Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.
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