Brand Manager

Job Description

Job Description

Why we have this job

The Brand Manager will serve as the brand steward to drive growth as part of the long-range

planning process. The BM will be responsible for building / maintaining brand equity while

driving profit, revenue, and volume across the trademark. This is a traditional brand role

requiring skills sets such as leading external partners, identifying consumer insights and key

business issues, formulating brand strategies, and planning and executing brand plans. The

ideal candidate is strategic, driven, able to multi-task and collaborative in nature.

Roles & Responsibilities

• Develop marketing plans, including annual business plans, to meet business

objectives

progress against business objectives

Operations, R&D and Finance) to implement business plans

o Execution of marketing programs including advertising, consumer

promotions, packaging, websites

o Business analysis, including post program analyses and ROIs (e.g.,

IRI / Nielsen, Homescan and other syndicated research)

o Budget management

o Competitive monitoring and response

functional team to quickly bring viable new products or platforms to market

initiatives

To be great at this job you will need : Qualified candidates will have demonstrated the

following skills through specific work experiences and identifiable business results :

Scope of work :