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Senior Marketing Operations Specialist
MediabistroHouston, TX, United States18 days ago
Job type
- Full-time
Job descriptionBuild and deliver reports that track lead flow, funnel performance, campaign results, and brand impact. Provide ad-hoc reporting and insights on demand. Partner with Marketing leadership and Finance by building models and data inputs for forecasting lead volume, conversion rates, pipeline, and cost-per-lead. Assist in budget planning by tracking ROI across channels and surfacing trends that inform future investment. Support the web producer to ensure Google Analytics is properly configured and train team members to interpret results. Marketing Technology and Data Operations Administer HubSpot (50%) Salesforce (40%) Connected tools (social media and advertising platforms, Google Analytics) (10%) Manage integrations and gather requirements for ZoomInfo, Clozd, etc., troubleshoot issues, and ensure data flow between platforms. Maintain clean, accurate marketing and sales databases weekly. Oversee lead routing, scoring, and enrichment processes daily. Campaign and Budget Performance Campaign Measurement : Track campaign performance and lead attribution. Track and analyze campaign ROI, cost per lead, and funnel conversion rates. Support PPC and other digital spend tracking by building models and surfacing insights for budget efficiency. Contribute data and performance insights that shape campaign planning. Cross-Team Collaboration Provide data-driven insights that help Sales and Marketing prioritize resources effectively. Document processes and train Marketing and Sales team members on system use and best practices. Bachelor's degree in Business or STEM (e.g., Computer Science) Experience : 57 years in B2B marketing operations and analytics; 10+ years preferred overall (demand gen, campaigns, digital, etc.). Technical Skills : Advanced HubSpot administrator; Salesforce analytics; experience with marketing attribution tools, Google Analytics, and data integrations. Analytical Skills : Ability to calculate ROI, track cost per lead, and provide forecasting models; strong Excel / data manipulation. AI Mindset : Willingness to adopt AI tools to automate tasks and accelerate reporting. Communication : Ability to present insights clearly to Marketing leadership, Finance, and Sales. Collaboration : Experience with cross-functional teams, especially Sales Operations and Finance. Problem Solving : Ability to clean data, troubleshoot Martech stacks, and build scalable processes. Bonus Skills : PPC budgeting, ABM reporting, or evaluating emerging Martech / AI tools.
Overview
Title : Senior Marketing Operations Specialist
Department : Marketing
Location : Hybrid / Remote (USA location; strong preference for Houston, TX metro area)
Reports to : Sr. Director, Marketing
Employment Type : Full-time, Salary Exempt (Professional)
Salary Range : $75,000 to $110,000 (based on years of experience, technical skill set, and location)
Position Summary : PCS is hiring a Senior Marketing Operations Specialist to keep our B2B marketing engine running at full speed. In this role, you will manage HubSpot, Salesforce, and our data flows to make sure every campaign is measurable, and every lead is trackable. You will deliver reports that show ROI, support forecasting, and help us run smarter, more efficient campaigns. If you love marketing tech, clean data, and using AI to work faster, this role is built for you.
Responsibilities
- Reporting, Analytics and Forecasting
Data Flow Optimization : Ensure seamless integration and clean data across platforms.
Platform Management : Overseeing HubSpot and Salesforce.
ROI & Forecasting Reports : Build dashboards and reports that inform strategic decisions and budget allocation.
Partner with Sales Operations to align on lead handoff, reporting, and definitions.
Company Background
Since 1996, PCS Software has been steering the transportation management world to smoother roads. PCS provides an end-to-end transportation management solution for carriers, brokers, and shippers.
Why Join PCS?
PCS Software, Inc. offers a competitive compensation and benefits package, opportunities for career growth, and a collaborative, innovative work environment. Benefits include medical / dental / vision options, 401(k) with a match, paid time off, hybrid work arrangements, paid training and development opportunities, and more.
Work Authorization
No calls or agencies please. PCS Software, Inc. will only employ individuals legally authorized to work in the United States. Sponsorship is not provided. Temporary visa holders are not eligible for hire.
Requirements
Position Requirements :
Salary Description : $75,000 to $110,000
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Marketing Specialist • Houston, TX, United States
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