Brand Marketing Manager Job at Zest Health in Washington DC

About Us :

Zest Health is redefining the treatment of chronic dermatologic conditions through our tech-enabled, virtual model. We focus on high-touch, whole-person dermatology care, starting with patients managing psoriasis and eczema. Our mission is to transform the approach to treatment, making care more accessible, effective, and affordable. Join us as we set the new gold standard for value-based specialty care.

Job Summary :

We are seeking a Brand Marketing Manager to join our quickly-growing team. In this pivotal role, you'll own the end-to-end strategy and execution of marketing initiatives, driving patient acquisition and engagement, growing our pipeline of partners, and building our brand authority. Your work will be critical to scaling Zest as we transform the approach to treating chronic dermatologic conditions like psoriasis and eczema.

This is an exciting chance to break into the startup world, tapping into all the learning and growth that come with working in a fast-growing company. This is a full-time, hybrid position, with the opportunity to regularly co-locate with our Founder and CEO, the VP of Marketing, and other key team members in our headquarters in downtown Washington, DC.

Your Responsibilities :

• Develop and manage continually-evolving content, with a focus on creating partner- and patient-facing materials
• Execute our omni-channel content strategy from concept to execution across platforms (social, email, promotional assets, website) to drive measurable conversions
• Project manage day-to-day marketing initiatives, coordinating with external vendors, and keeping projects on track
• Track and analyze key metrics, refining our strategy and optimizing marketing performance based on insights from the data
• Work closely with growth, product, and other internal teams to align marketing efforts align with overall business goals

Qualifications :

Why join the Zest Team?