Sr. Brand & Integrated Marketing Manager

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Realtor.com® is in the middle of a creative transformation - new leadership, a bolder point of view, and a brand that’s rediscovering its power to move both hearts and numbers.

We’ve launched a national campaign with Reba McEntire, rebuilt our in-house Brand & Creative Bureau, and partnered with GSD&M to push the work further, faster, and louder.

Now we’re looking for a Sr. Brand & Integrated Marketing Manager to lead the Buyer audience - the core of our consumer brand and home to our most visible campaign. You’ll bring together creative storytelling, disciplined performance marketing, and cross-functional orchestration to shape how millions of people discover Realtor.com® .

About the role

This is one of the most dynamic marketing roles in Austin - perfect for a creative, analytical, and collaborative leader who thrives at the intersection of brand and performance.

You’ll partner with the Brand Strategy Director to turn audience insights into campaigns that connect. You’ll lead the execution of our Tier-1 Reba McEntire campaign, co-develop our audience-first media strategy, and manage a significant multi-channel budget. You’ll collaborate with in-house creative, GSD&M, and channel owners across media, social, CRM, product marketing, and client marketing to deliver breakthrough work that builds trust, drives traffic, and grows business.

You’ll also serve as a connector across the org - aligning Product, Comms, Legal, and Finance teams, as well as our talent agency partners who manage the relationship and contract with Reba and her team.

What you’ll do

Turn insight into action

Translate buyer insights into clear value propositions, creative briefs, and test plans that guide agency and in-house workstreams.

Partner with Brand Strategy and Research to uncover what motivates home buyers, then bring that truth to life through storytelling and measurable campaign design.

Lead iconic, performance-driven campaigns

Drive the end-to-end execution of our Tier-1 Reba McEntire campaign - from concept and production to flighting, measurement, and optimization.

Co-develop the audience-first media strategy and channel mix, including TV / CTV, online video, programmatic / display, paid social, search, audio, OOH, and creator / influencer marketing.

Set flighting, budget allocations, targeting / retargeting, creative rotations, reach / frequency goals, and test-and-learn plans tied to funnel objectives.

Steward a large annual paid media investment, ensuring creative and media work in lockstep to drive efficiency, reach, and resonance.

Integrate with product and performance marketing

Partner with Product Marketing on go-to-market strategies for new consumer features - aligning to product roadmaps and driving adoption through storytelling and media.

Work closely with media, CRM, martech, and analytics leads to connect campaign data, track brand health, and continuously improve conversion and engagement metrics.

Measure creative effectiveness (breakthrough, message recall), brand health (awareness, consideration, preference), and spend efficiency (MMM / MTA inputs, ROI).

Champion collaboration and executional excellence

Partner seamlessly with Creative Directors, Producers, Designers, and Writers to ensure ideas are beautifully executed and business-driving.

Coordinate across social, communications, industry relations, client marketing, and finance to maintain clear ownership and aligned priorities.

Foster inclusive, high-trust relationships with agency partners, talent reps, and internal collaborators - ensuring everyone knows their lane and shares in the win.

How We Work :

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What you bring

10+ years of integrated marketing or brand / performance marketing experience for a major consumer brand or creative agency.

Bachelor’s degree or equivalent experience.

Proven leadership of large-scale, multi-channel campaigns; experience managing celebrity or marquee talent strongly preferred.

Deep understanding of paid, owned, and earned ecosystems and how they work together to deliver measurable impact.

Comfort managing large media budgets, working with analytics frameworks (MMM, MTA, incrementality testing), and connecting data to creative optimization.

Hands-on experience working with creative and production partners to deliver broadcast, digital, and social campaigns at scale.

A systems thinker who simplifies complexity, clarifies decision rights, and keeps teams aligned and energized.

Fiercely organized and detail-oriented, working closely with project management and operations partners to deliver flawlessly under pressure.

An inclusive collaborator and proactive owner - calm in high-visibility moments and confident navigating multiple executive stakeholders.

Our downtown Austin HQ is the creative hub of Realtor.com® - where national campaigns are dreamed, built, and launched. You’ll collaborate with a team of strategists, storytellers, and analysts driven by one shared purpose : helping people feel confident finding home.

What success looks like

Buyer audience growth, improved brand health, and measurable traffic and engagement gains.

Flawless execution and optimization of our Reba McEntire campaign - creatively, financially, and operationally.

Strong integration between creative, channel, and analytics partners.

Efficient use of paid media spend and ongoing improvement in reach, frequency, and ROI.

Recognition across the company, and the industry, for work that balances emotional storytelling with performance rigor.

How we Reward you :

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to :

Inclusive and Competitive medical, Rx, dental, and vision coverage

Family forming benefits

13 Paid Holidays

Flexible Time Off

8 hours of paid Volunteer Time off

Immediate eligibility into Company 401(k) plan with 3.5% company match

Tuition Reimbursement program for degreed and non-degreed programs

1 : 1 personalized Financial Planning Sessions

Student Debt Retirement Savings Match program

Free snacks and refreshments in each office location

Do the best work of your life at Realtor.com®

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal : finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, marital status, status as a disabled veteran and / or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.