ZipRecruiter is hiring : Media Planner / Buyer in Boston

Overview Media Planner / Buyer

Purpose : At A&G (Allen & Gerritsen), we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to make brands Unignorable.

As a Media Planner, you’ll play a hands-on role in developing thoughtful, effective media strategies that bring Humanity Planning to life. You’ll collaborate across disciplines, learn the nuances of integrated planning, and see your work make a tangible impact for our clients.

Responsibilities

Craftsmanship Bring discipline and excellence to media planning, ensuring accuracy, impact, and value for clients.

Support the development of cross-channel media plans by gathering audience insights, analyzing data, and contributing recommendations.

Manage RFPs by drafting briefs, tracking responses, and evaluating partner proposals with senior team guidance.

Build and QA tactical planning documents such as flowcharts, authorizations, and trafficking sheets.

Monitor campaign pacing, delivery, and performance to ensure plans are executed as intended.

Curiosity Stay relentlessly curious about the changing media landscape and use insights to fuel smarter client work.

Research audience behavior, cultural trends, and platform innovations to inform planning.

Share new findings, tools, and media opportunities with the team to help evolve our approach.

Ask thoughtful questions to uncover deeper client needs and identify opportunities for optimization.

Explore campaign results with analytics partners to learn and apply findings to future plans.

Creativity Transform client challenges into media-led ideas that stand out and make brands unignorable.

Contribute fresh ideas to brainstorms, plan presentations, and partner recommendations.

Identify creative ways to leverage media placements, partnerships, and formats for greater impact.

Collaborate with creative, PR, and strategy teams to ensure plans connect across disciplines.

Proactively suggest small tests or optimizations that bring innovation into live campaigns.

Culture Be an A&G ambassador by fostering collaboration, , and team health as the foundation of great work.

Actively support teammates by sharing knowledge, asking for input, and pitching in where needed.

Celebrate team wins and individual contributions to build energy and connection.

Embody A&G’s values through a positive, accountable, and people-first approach.

Contribute to a culture of continuous learning by asking questions and seeking feedback.

Qualifications Bachelor’s degree in Advertising, Marketing, Communication, Media, or equivalent experience

3+ years of media planning and / or buying experience in an agency, publisher, or brand setting

Strong analytical and math skills, with attention to detail and accuracy

Experience with media research tools and platforms (e.g., Google Ads, Meta Ads Manager, Google Campaign Manager, etc.)

Ability to manage workload across multiple accounts and meet deadlines with minimal supervision

Excellent communication skills, both written and verbal

A positive, collaborative attitude and a sense of humor

Why A&G? Join a vibrant team that values creativity, innovation, and making a positive impact.

Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy / Sustainability.

Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.

Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.

Help brands and people transform into their best selves, enabling them to live their purpose every day and have a positive impact on the world.

If you’re ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we’d love to hear from you. Apply today and let’s create something amazing together.

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia.

Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

Learn more about A&G here!

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