Director, Brand Marketing, Kristin Ess

Director, Brand Marketing, Kristin Ess

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands.

Position Overview

We are seeking a skilled and passionate Director of Brand Marketing to join the Kristin Ess team. This is an exciting opportunity to shape the future of a brand that has redefined the hair care category and to make a lasting impact in the beauty industry.

About Kristin Ess

Kristin Ess is a leading premium hair care brand in U.S. retail. Since its inception, the brand has disrupted the market as the first female celebrity hairstylist-led line. Over the years, Kristin Ess has continued to set benchmarks through meaningful innovation, strong retail partnerships, impactful activations, and creative use of social media and influencerscementing its place in popular culture. With a diverse portfolio spanning hair care, tools, and color glosses, the brand makes luxury accessible to all consumers.

The Role

As Director of Brand Marketing, you will :

• Define strategies and build annual consumer and channel marketing plans by deeply understanding consumer needs, the competitive landscape, and key business metrics.
• Partner with retailers, oversee budget ownership, and lead 360 marketing planningincluding press relations, photoshoots, events, and customer presentations.
• Oversee the development and execution of brand strategies for core business initiatives while elevating new product launches.
• Conduct market research and analyze sales and consumer insights to inform strategies that drive both brand and company growth.
• Manage the brand marketing team and collaborate cross-functionally to bring initiatives to life.

This role is ideal for someone who thrives in an entrepreneurial environment, balances strategic vision with hands-on execution, and is passionate about building brands that resonate with consumers.

Key Responsibilities

Qualifications and Requirements

What We Offer

$160,000 / yr - $170,000 / yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance. Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the "new" without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #LI-Hybrid