Associate Director, US HCP Marketing - MG

Overview The Associate Director, US HCP Marketing - MG will shape media strategy and lead the execution of branded and unbranded media, digital, and non-personal campaigns to effectively engage healthcare professionals. This role reports to the Sr. Director, US HCP Marketing - MG Indication Lead and partners closely with key internal and external stakeholders to plan and implement impactful tactics that support the assigned indications. In collaboration with the HCP, Patient, and Market Access marketing teams, this position will support the VYVGART brand and deliver on key brand expectations, including brand planning, tactical planning, launch readiness, and quarterly business reviews.

This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering a successful commercial product with follow-on indication launches.

We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, is passionate about science, and deeply motivated by delivering value to people living with rare diseases.

Do not wait to apply after reading this description a high application volume is expected for this opportunity.

Responsibilities

Develop and lead media strategy to drive branded and unbranded engagement across digital and non-personal channels targeting healthcare professionals

Lead the development and execution of high-impact campaigns that integrate digital, media, and non-personal tactics to achieve brand goals and fuel growth

Collaborate and co-create with multiple functional groups within the organization, including Marketing, Marketing Operations, BIS, Medical Affairs, Market Access, Compliance, Legal and Regulatory

Inspire and manage agency partners to deliver innovative, on-time, and on-budget campaigns and creative assets

Leverage data and insights to measure performance, uncover opportunities, and continuously optimize media and digital initiatives for maximum impact

Contribute to strategic brand planning by bringing fresh ideas, market trends, and innovative solutions to annual planning and budget discussions

Partner with Personal Promotional (PP) to align strategy and tactics, as well as to optimize data analytics and inform business decisions

Navigate the Promotional Material Review process by working closely with Legal, Regulatory, and Medical Affairs to prioritize projects and ensure timely, compliant development of HCP-directed digital and non-personal tactics

Education, Experience And Qualifications

BS / BA degree (science or business degree preferred)

8-10 years of experience in marketing and / or relevant commercial experience in the pharmaceutical / biotech industry

Experience in rare disease, HCP marketing, omni-channel media preferred

Strong interpersonal skills and ability to communicate with empathy

Ability to form partnerships and work collaboratively with cross-functional partners, as well as external vendor partners, to meet shared objectives

Strong communication, presentation, and facilitation skills

Understanding of the legal and regulatory environment in pharmaceutical promotions

Strong project management, communication, and organization skills

Agility, proven ability to influence without authority and cross-functional collaboration

Travel approximately 30%

At argenx, all applicants are welcomed in an inclusive environment. They will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics. argenx is proud to be an equal opportunity employer.

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