Coordinator, Brand Marketing

Coordinator, Brand Marketing

The Coordinator will play a key role in the development and execution of marketing strategies for Paramount Home Entertainment's third-party acquisitions. The position reports to the Senior Manager, Brand Marketing.

Responsibilities to include, but not limited to :

• Manages timelines for all marketing and operational activities to ensure team is on deadline
• Responsible for trafficking and securing Brand approvals on high volume of Marketing and Creative assets (key art, online ad units, TV spots, metadata, etc). Additionally, provides input and feedback on all campaign materials to ensure strategic alignment.
• Provides strategic recommendations on the optimal release strategy (release date, competitive landscape, seasonality) and positioning (target, key communication points) for each release and promotion
• Works closely with digital service teams, ensuring assets and information are communicated to accounts in a timely manner
• Develops, designs and optimizes marketing decks for internal and external audiences, including filmmakers
• Communicates regularly with cross-functional groups including Sales, Operations, Legal, Production, Customer Marketing, Finance, Creative, PR and Digital Marketing to ensure thorough product and promotion development
• Monitors, tracks and communicates competitive activity and industry trends and offers insights to support business objectives
• Coordinates third party agreements and purchase order approvals
• Provides support with ad hoc projects as needed

Basic Qualifications :

Additional Qualifications :

Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission : Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount's film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures' passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.