Business Development Representative

Business Development Representative

Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.

As the industry leader in fleet management solutions, we empower businesses across the U.S. and Canada to achieve greater efficiency, safety, and sustainability through advanced telematics, real-time vehicle tracking, and intelligent analytics. Our technology is trusted by thousands of fleet operators-from small businesses to enterprise-level organizations-who rely on us to keep their operations running smoothly. We set the standard for innovation, customer success, and operational excellence.

Position Summary

We are seeking a motivated and results-driven Business Development Representative (BDR) to help drive new customer acquisition across North America. As a BDR, you will be the first point of contact for prospective clients, responsible for building relationships, identifying opportunities, and qualifying leads that align with our market-leading solutions. The long-term career path will lead to becoming a Sales Director or Account Manager within Element.

Key Responsibilities

• Proactively identify and engage potential customers through outbound outreach (calls, emails, social media, etc.) and inbound lead qualification.
• Conduct discovery calls to understand fleet needs, pain points, and decision-making processes.
• Schedule product demos and consultations for the sales team with qualified leads.
• Collaborate closely with Sales, Marketing, and Product teams to align messaging with customer segments and industry trends.
• Maintain and manage accurate data and outreach activity in the CRM system.
• Stay current on industry regulations, competitive offerings, and evolving customer needs across both U.S. and Canadian markets.
• Consistently meet or exceed KPIs related to lead generation, conversion, and pipeline contribution.

Qualifications

Bachelor's degree in Business, Marketing, Communications, or a related field preferred. 1-3 years of experience in B2B sales or business development, ideally in SaaS, transportation, logistics, or telematics. Excellent communication and interpersonal skills, with the ability to build trust and rapport quickly. Strong financial acumen. Experience with CRM tools such as Salesforce and proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel). Self-starter with a powerful sense of ownership, organization, and accountability. Familiarity with the fleet industry, compliance requirements (e.g., ELD regulations), and regional nuances across the U.S. and Canada is highly advantageous. Bilingual in English and French is a plus, especially for Canadian market engagement.

What We Offer

Competitive base salary plus incentive potential Comprehensive health, dental, and vision benefits Ongoing training and development opportunities A collaborative, high-performance culture at the forefront of fleet innovation Flexible work arrangements and career growth in a global organization.

Join the team shaping the future of fleet management. If you're ready to contribute to a market leader and accelerate your career, we want to hear from you. The base salary range for this position is $60,000-$71,500 USD annually. Actual compensation within this range will be dependent upon the individual's knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.