VP of Brand and Marketing

Latham (Headquarters)

1187 Troy Schenectady Road

NY01

Latham, NY 12110, USA

Description

Executive Leadership Opportunity! Are you ready to leave your mark on a brand that truly matters?

At Sunmark Credit Union, we don’t just offer financial services, we change lives. We’re a member-driven, community-focused credit union committed to helping people achieve financial success with trust, transparency, and heart.

We’re looking to hire a Vice President of Brand and Marketing who can bring our credit union’s mission to life through powerful brand storytelling, smart strategy, and people-first leadership.

Starting pay $140-155k annually, commensurate with experience.

Play a pivotal role in shaping how our brand is seen, felt, and experienced! Grow membership, deepening member engagement, and ensuring consistent and meaningful member experience across all channels. You’ll lead the development of an integrated brand and marketing strategy that supports the growth of key business lines, while building a strong emotional connection between our brand and the people we serve.

Elevate our community impact ensuring our presence in the community is authentic, visible, and aligned with our mission and values.

Foster a culture of creativity, accountability, and innovation — mentoring and developing staff while delivering results that matter. Reporting directly to senior leadership, you will help shape strategic direction and play a central role in the long-term success of our credit union.

We’re looking for a leader who thrives on developing talent, creating clear career pathways, and inspires growth across teams. Proven ability to turn big ideas into actionable strategies.

• Progressive leadership experience in marketing and brand strategy (minimum 5 years at a senior level)
• Experience in financial services or mission-driven organizations is preferred
• Exceptional communication, organizational influence, and execution skills

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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