MARKETING RESEARCH ANALYST (LEAD GENERATION)

Marketing Research Analyst (Lead Generation)

This range is provided by Archwest Capital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00 / yr - $75,000.00 / yr

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Summary

We are seeking an entry-level Marketing Research Analyst (Lead Generation) to build a steady, high-quality flow of targeted sales leads each week. The ideal teammate is fast on the keyboard, meticulous with data, and eager to learn—resourceful, process-driven, and relentless about data quality. You will apply market research across our CRM and approved third-party tools to identify ICP-fit organizations and decision makers, enrich and verify contacts, and continuously improve the workflow.

Essential Functions

• Own weekly lead production : build, enrich, and deliver ICP-fit lead lists on a set cadence (e.g., every Monday), prioritized by campaign themes and territories.
• Mine data sources : use our CRM, internal datasets, and approved third-party tools (LinkedIn / Sales Navigator, Apollo, ZoomInfo, etc.) to identify target organizations and decision makers.
• Enrich & verify contacts : add titles, emails, LinkedIn URLs, firmographics, and buying signals; verify deliverability and tag opt-out / compliance status.
• Score & segment : rank by fit / intent; segment by industry, size / AUM, geo, and role for efficient sales workflows.
• Maintain data hygiene : deduplicate records, normalize fields, and keep "source" and "last verified" metadata clean and auditable.
• Report weekly : share a short, numbers-first update (lead volume, completeness %, bounce rate, top sources) and propose next tests.
• Continuously improve : document steps; suggest new sources, filters, and queries that increase yield and quality.
• Early-career, high-velocity learner (0–2 years in lead research, marketing ops, sales ops, or data entry) or a demonstrable portfolio.
• Spreadsheet fluency : filters, lookups, pivot tables; disciplined about clean, consistent data.
• Process-minded & organized : can turn a vague brief into a repeatable workflow and refine it weekly.
• Clear, concise written communication with metrics and takeaways.
• Compliance awareness : CAN-SPAM / GDPR basics, opt-out handling, and ethical use of public data.
• Preferred : light SQL or Python for data manipulation; experience with email deliverability tools; familiarity with institutional buyer landscapes (RIAs, allocators, asset managers) when relevant.
• Tools : Salesforce (CRM), LinkedIn + Sales Navigator, Apollo / ZoomInfo / Clearbit, Crunchbase / PitchBook (as relevant), BuiltWith / Similarweb, company sites & filings, Excel.

Success in 30 / 60 / 90 Days

EEO

We're an equal opportunity employer. We welcome applicants of all backgrounds and identities and make hiring decisions based on qualifications, merit, and business need.

Seniority level

Entry level

Employment type

Full-time

Job function

Benefits

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