Executive Director, Chase Auto Commercial Solutions Marketing

Commercial Solutions Marketing Executive Director

Our commercial business aims to advise our clientsfrom single rooftops to large, publicly traded dealer groupson how to grow and run their businesses. We offer a comprehensive suite of commercial products and services, including floorplan lending, deposits and treasury services, acquisition financing, real estate lending, syndicated loans, and merchant services. This supports our overall value proposition in Chase Auto as we seek to meet the end-to-end needs of our dealer partners, who are critical to the auto ecosystem.

As the Executive Director of Commercial Solutions Marketing within Chase Auto, you will oversee a team responsible for the strategy, planning, and execution of dealer client-facing sales enablement, marketing content, channels and distribution, lead generation, and client engagement for dealer commercial segments. You must have demonstrable knowledge and experience in B2B marketing within a large enterprise with direct sales teams.

Job Responsibilities

• Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals.
• Implement visual identity and brand voice for the dealer segment. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty.
• Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Position bundled solutions that align with segments such as large dealer groups, regionals, small franchises, independents, and private label franchises.
• Support the head of auto commercial banking by aggregating client experience feedback, market research, and insights to further differentiate value with undisputed reasons to believe, go-to-market messaging, and claims.
• Develop and maintain client contact strategies using campaigns and always-on communication of offerings and advisory, leveraging Salesforce Marketing Cloud.
• Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value, including live webinars or in-person venues.
• Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
• Collaborate with sales leadership, product, and other cross-line-of-business teams to align marketing strategies with business goals and drive integrated solutions.
• Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives.
• Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making.

Required Qualifications, Capabilities, and Skills

Preferred Qualifications, Capabilities, and Skills

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and / or discretionary incentive compensation, paid in the form of cash and / or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.