Segment Campaign Manager - Altitude

Segment Campaign Manager - Altitude

Geotab is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab.

Who You Are

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Segment Campaign Manager for Altitude by Geotab, who will create and execute integrated segment marketing campaign strategies that drive revenue growth, customer acquisition, and brand visibility across targeted market segments. If you love technology, and are keen to join an industry leader we would love to hear from you!

What You'll Do

As a Segment Campaign Manager your key area of responsibility will be developing strategic annual campaign plans, orchestrating full-funnel marketing campaigns, and managing demand generation as the quarterback for all lead sources while optimizing budget and tracking performance against KPAs. You will need to work closely with segment marketing squads, solution marketing, channel marketing, business development managers, sales teams, creative agencies, and vendors.

To be successful in this role you will be a strategic thinker with exceptional cross-functional collaboration skills, strong communication abilities, and an adaptable approach to navigating diverse projects in a fast-paced environment. In addition, the successful candidate will have proven campaign strategy and execution expertise with a data-driven analytical approach, strong project management capabilities, proficiency in ABM platforms and marketing automation tools, and the ability to continuously optimize performance through ROI analysis and metrics tracking.

How You'll Make An Impact

• Responsible for designing, building, implementing, and managing the segment campaigns and their associate workflows, including ownership of the campaign planning workbook and strategic annual campaign plan to drive new customer acquisition, existing account expansion, and retention of existing customer base.
• Collaborate and guide agencies, vendors and other internal departments executing advertising planning, full funnel content, social media, success stories, association membership sponsorships, events, webinars, podcasts, and channel and partner program support, so that segment campaign objectives can be met effectively.
• Work with content, creative, digital and sales teams to deliver ABM aligned to campaign plans.
• Support Geotab's annual customer and partner conference "Connect" with segment campaign plans and programs.
• Become a subject matter expert within the assigned segment and leverage competitive / market analysis to create differentiated segment campaigns and messages that clarify Geotab distinctive competencies and value proposition to attract right-fit leads.
• Partner with segment marketing, solution marketing, channel marketing and business development to ensure alignment of segment campaign strategies with the overall segment business goals.
• Maintain Ideal Customer Profile (ICP) and continuously develop buyer personas to inform campaign / content strategy at the segment and targeted account level.
• Work with Marketing Automation, Revenue Operations and Sales teams to develop digital nurturing campaigns optimizing marketing qualification methodology for pass-thru of leads to resellers / channel partners and develop a strong command of the leads management pipeline from MAL through to closed won / lost.
• Against KPAs, forecast and continuously monitor and analyze metrics associated with campaigns to inform future campaign plans and diversity of programs based on what's working / isn't, budget management, marketing ROI analysis and performance tracking and optimization.
• Be an engine for evolution and positive change by focusing on continuous skills development, and identifying / improving campaign processes and tools.

What You'll Bring To The Role

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note : Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why Job Seekers Choose Geotab

Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase incentive program Competitive medical and dental benefits Retirement savings program

How We Work

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL / 10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.

Other Employment Statements

Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every