Principal Offline Marketing Strategist

A company is looking for a Principal, Acquisition Marketing Offline / TV.

Key Responsibilities

Own the strategy, execution, and tracking of Linear TV and other offline marketing channels

Track performance metrics and adjust strategies to meet target KPIs

Collaborate with internal teams to drive channel performance and manage client partner relationships

Required Qualifications

Proven success in a high growth direct response B2C startup, preferably in Fintech or Insuretech

Deep knowledge of Linear TV and experience with additional offline channels like OTT / CTV, Radio, and Podcasts

Minimum of 5 years of direct response marketing experience, with 3+ years managing performance marketing campaigns

Advanced proficiency in MS Excel and experience with business intelligence tools like Tableau

Experience with adtech and data teams for prioritizing platform and measurement needs