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Segment Marketing Manager
Segment Marketing ManagerNabsys • Providence County, RI, US
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Segment Marketing Manager

Segment Marketing Manager

Nabsys • Providence County, RI, US
14 days ago
Job type
  • Full-time
Job description

Job Description

Be part of a dynamic team that is using nanotechnology to enable routine, accurate, cost-effective analysis of genomic structural variation, in support of our mission of elucidating the genetic underpinnings of disease, increasing diagnostic yield, and ultimately improving patient outcomes. Nabsys is the pioneer in high-definition electronic genome mapping.

Headquartered in Providence, RI, Nabsys uses proprietary electronic nano detectors to analyze long DNA molecules traveling at high velocity.

Today Nabsys stands at the threshold of a new era in genomics with the introduction of the OhmX platform. This groundbreaking technology empowers us to map human genomes at an unprecedented scale. Building on our expertise, we’re once again setting our sights on the whole-genome mapping market, with a renewed focus on the human genome.

Position : Segment Marketing Manager – Cytogenetics

Location : San Diego, CA or Boston, MA area preferred | Up to 25% travel

Overview :

Nabsys is seeking a Segment Marketing Manager with a strong background in cytogenetics and experience in marketing to help drive the adoption of Electronic Genome Mapping (EGM) for structural variant analysis. This position will focus primarily on cytogenetic applications , including oncology , hematologic malignancies , and constitutional genetics (prenatal, postnatal, infertility). Secondary responsibilities will include supporting adjacent efforts in molecular genetics, human genomics , and cell and gene therapy .

This role is ideal for someone who has worked in or closely with clinical or research cytogenetics and has gained initial marketing experience—either through formal roles, product launches, content development, or commercial support. The right candidate is technically minded, a quick learner , and excited to leverage their domain expertise to :

  • Create compelling marketing materials (e.g., sales decks, case studies, campaigns)
  • Inform product positioning and go-to-market strategy
  • Train and enable the sales team
  • Serve as the internal subject matter expert for cytogenetics

Key Responsibilities

Segment Strategy & Positioning

  • Develop a deep understanding of customer needs, workflows, and challenges in cytogenetics , with an emphasis on cancer (solid and heme), constitutional disorders, and prenatal / postnatal testing
  • Build market models and business cases for cytogenetic applications
  • Support secondary initiatives in molecular genetics, human genomics , and cell & gene therapy as needed
  • Define and refine segment-specific value propositions and messaging
  • Content & Campaigns

  • Develop content to engage cytogenetics professionals across digital, email, and conference channels
  • Collaborate with sales and applications teams to execute campaigns tailored to the cytogenetics market
  • Translate complex scientific capabilities into clear, application-driven messages
  • Sales Enablement & Customer Engagement

  • Create sales training materials, competitive messaging, and customer-facing assets (slide decks, brochures, FAQs)
  • Collaborate with key opinion leaders (KOLs) and early-access customers to develop use cases and case studies
  • Represent Nabsys at relevant cytogenetics conferences and customer engagements
  • Act as the internal subject matter expert on cytogenetics to support sales, marketing, and product teams
  • Analytics & Optimization

  • Monitor campaign and content performance and use insights to refine marketing efforts
  • Contribute customer feedback to product and commercial strategy
  • Qualifications

    Required :

  • 5+ years of experience in cytogenetics (clinical, translational, or research); experience in FISH, karyotyping, CMA, or related methods
  • At least 1 year of marketing experience in life sciences, or clear demonstrated experience contributing to product launches, content creation, or commercial strategy
  • Technically minded with a quick learning curve for new technologies and applications
  • Passion for storytelling and transforming complex science into clear, impactful messages
  • Desire to become the go-to internal expert on cytogenetics
  • Excellent written and verbal communication skills
  • Comfortable in a dynamic, collaborative, startup-style environment
  • Bachelor's degree in biology, genetics, or related field
  • Proficiency in PowerPoint and Excel
  • Preferred but not required :

  • MS or PhD in a relevant life science field
  • Board certification in cytogenetics or laboratory genetics (e.g., ASCP, ABMGG)
  • Marketing or sales experience in genomics, diagnostics, or cytogenetics instrumentation
  • Experience with structural variant analysis or technologies like NGS, long-read sequencing, or genome mapping
  • Familiarity with molecular genetics, human genomics, or Cell and Gene Therapy markets
  • Compensation :

  • Competitive salary and bonus structure
  • Equity stake
  • Benefits include health, dental, vision, 401(k) plan with 50% match up to 6% of base salary, unlimited vacation, life insurance
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    Segment Marketing Manager • Providence County, RI, US

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