Senior Marketer - Developer Ecosystem

Company Description

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

As Canva scales, change continues to be part of our DNA - and this role is no exception. While the current focus is on helping shape how Canva drives value, communicates plan differentiation, and grows our self-serve business, the scope may evolve based on business needs and your strengths. And we like to think that's all part of the fun.

At the moment, this role is focused on :

We are hiring a Senior or Principal Ecosystem Developer Marketer who can both design the strategy and execute programs that grow our developer base, particularly ISVs who help us win enterprise accounts. This is a full funnel IC role that spans attracting developers, enabling them to build successfully, and ensuring their apps and integrations reach customers through Canva's marketing and sales channels.

This is an outcome-critical, multiplier role. It ensures Canva becomes not just a product but a platform, woven into the workflows of teams, enterprises, and creators worldwide.

Reporting into the B2B product marketing team, you will own developer and ecosystem growth strategy across three pillars :

• Strategic Integrations and ISV Growth : attracting and scaling ISVs, enabling their success, and connecting their impact directly to enterprise adoption.
• Developer Marketing and Platform Growth : creating positioning, programs, and campaigns that attract builders, make onboarding seamless, and accelerate app creation and usage.
• Go-to-Market for Apps and Integrations : ensuring that apps and integrations reach the right customers at the right time through Canva's sales and marketing channels.

You will be responsible for both strategy and execution, from designing developer growth motions to driving awareness and adoption of the ecosystem through end-to-end go-to-market. This role requires both strategic vision and hands-on GTM execution skills, with a proven track record of building repeatable and scalable growth programs for technical or platform products.

What you'd be doing in this role

You will thrive in this role if you have :

You will thrive in this role if you have :

About the team :

Canva's mission is to empower the world to design, and our ecosystem is how we make that mission exponential. By integrating with the tools people use every day, from productivity platforms to publishing channels, and enabling third-party developers and partners to build within Canva, we can deliver more value, deepen engagement, and unlock entirely new growth loops.

We have made incredible progress scaling our app ecosystem and partner integrations. To truly maximise this opportunity, we need to operate with the same level of insight, strategy, and go-to-market excellence that we bring to our core product.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer :

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $149,000 USD to $204,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!

Please note that interviews are conducted virtually.