Marketing AI Strategist - Adobe and Salesforce

Marketing AI Strategist - Adobe and Salesforce

Lead the transformation partnership for our clients marketing technology ecosystem and AI-powered customer experiences. Own strategic vision, innovation agenda, and execution across the Martech stack with a mandate to optimize costs, accelerate AI adoption, and deliver measurable business outcomes. Be the connective tissue between marketing strategy, data science, and enterprise architecture.

Strategic Responsibilities

Cost Optimization & Platform Rationalization

Conduct TCO analysis of Adobe stack (AEP, AJO, CDH, Marketo, Workfront)

Develop build vs. buy recommendations, challenging vendors when ROI doesnt justify cost

Lead stack consolidation eliminating redundancies

Create financial models for platform improvements

Define Next Best Action / Next Best Offer frameworks with AI-driven decisioning

Technology Strategy & Architecture

Define QoQ Martech strategy plan balancing innovation and business priorities

Provide architecture recommendations for customer data infrastructure and real-time decisioning

Lead quarterly stack audits assessing utilization, data quality, integration health, security

Identify high-value AI / automation use cases with growth marketing, product, and sales teams

Executive Partnership

Present recommendations to VP / SVP leadership with data-driven insights

Build business cases for strategic investments with ROI projections and risk assessments

Innovation Leadership

AI & Emerging Technology

Lead bi-weekly innovation sprints prototyping new capabilities and / or POVs

Help build LLM / SLM apps for content, customer insights, campaign optimization and more

Develop platform-agnostic AI solutions leveraging GCP (Vertex AI, Gemini)

Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing

Proof of Value & Modernization

Execute POVs demonstrating business impact

Maintain competitive intelligence on Martech and Adtech landscape

Help build native integrations outside Adobe / Pega to reduce vendor dependence

Evangelize innovation through demos, workshops, executive briefings

Must-Have Soft Skills

Executive communication : Comfort presenting to VP / SVP audiences with compelling narratives

Consultative mindset : Asks questions, challenges assumptions, builds consensus

Martech expertise : Recognized thought leader in marketing technology community

Presentation mastery : Creates executive-quality decks and delivers with confidence

Strong personality : Brings opinions and isnt afraid of healthy debate

Self-directed : Takes initiative, drives agenda, operates autonomously

Success Metrics

Cost savings delivered through stack optimization

Innovation velocity : POVs delivered per quarter with clear business impact

Platform utilization and ROI improvements across Martech stack

AI use case deployment : Production capabilities launched

Stakeholder satisfaction : NPS from executive sponsors and internal customers

$160,000 - $180,000 a year

Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.