Marketing AI Strategist - Adobe and Salesforce
Lead the transformation partnership for our clients marketing technology ecosystem and AI-powered customer experiences. Own strategic vision, innovation agenda, and execution across the Martech stack with a mandate to optimize costs, accelerate AI adoption, and deliver measurable business outcomes. Be the connective tissue between marketing strategy, data science, and enterprise architecture.
Strategic Responsibilities
Cost Optimization & Platform Rationalization
Conduct TCO analysis of Adobe stack (AEP, AJO, CDH, Marketo, Workfront)
Develop build vs. buy recommendations, challenging vendors when ROI doesnt justify cost
Lead stack consolidation eliminating redundancies
Create financial models for platform improvements
Define Next Best Action / Next Best Offer frameworks with AI-driven decisioning
Technology Strategy & Architecture
Define QoQ Martech strategy plan balancing innovation and business priorities
Provide architecture recommendations for customer data infrastructure and real-time decisioning
Lead quarterly stack audits assessing utilization, data quality, integration health, security
Identify high-value AI / automation use cases with growth marketing, product, and sales teams
Executive Partnership
Present recommendations to VP / SVP leadership with data-driven insights
Build business cases for strategic investments with ROI projections and risk assessments
Innovation Leadership
AI & Emerging Technology
Lead bi-weekly innovation sprints prototyping new capabilities and / or POVs
Help build LLM / SLM apps for content, customer insights, campaign optimization and more
Develop platform-agnostic AI solutions leveraging GCP (Vertex AI, Gemini)
Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing
Proof of Value & Modernization
Execute POVs demonstrating business impact
Maintain competitive intelligence on Martech and Adtech landscape
Help build native integrations outside Adobe / Pega to reduce vendor dependence
Evangelize innovation through demos, workshops, executive briefings
Must-Have Soft Skills
Executive communication : Comfort presenting to VP / SVP audiences with compelling narratives
Consultative mindset : Asks questions, challenges assumptions, builds consensus
Martech expertise : Recognized thought leader in marketing technology community
Presentation mastery : Creates executive-quality decks and delivers with confidence
Strong personality : Brings opinions and isnt afraid of healthy debate
Self-directed : Takes initiative, drives agenda, operates autonomously
Success Metrics
Cost savings delivered through stack optimization
Innovation velocity : POVs delivered per quarter with clear business impact
Platform utilization and ROI improvements across Martech stack
AI use case deployment : Production capabilities launched
Stakeholder satisfaction : NPS from executive sponsors and internal customers
$160,000 - $180,000 a year
Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.
Marketing Strategist • El Paso, TX, US