Marketing Analyst

Job Description

Optomi, in partnership with a leader in the Automotive Industry is seeking a Media Tagging Specialist / Marketing Analyst with a strong foundation in web development, debugging, and tag management. This role ensures accurate data capture for media campaigns, site interactions, and conversion events, enabling reliable analytics and performance measurement.

Key Responsibilities :

• Own end-to-end implementation of tags / pixels for media platforms (e.g., Google Ads, Meta, LinkedIn, DV360, Trade Desk) via Ensighten Tag Manager.
• Translate media and analytics requirements into robust technical tagging specifications and data layer mappings.
• Build, deploy, and maintain Ensighten containers, rules, and extensions; manage tag governance, versioning, and rollback procedures.
• Debug and validate tags using browser dev tools, Ensighten tools, and platforms like GA / GA4, Floodlight, and network inspectors.
• Troubleshoot cross-browser, cross-device, and SPA / SSR tracking challenges (e.g., history changes, virtual pageviews, consent states).
• Collaborate with media, analytics, privacy, and engineering teams to align tracking with campaign objectives and business KPIs.

Qualifications and Skills :