Sr. Manager, Marketing Content Job at AppFolio in Dallas

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future.

We are looking for a Senior Manager of Marketing Content to join our marketing team. This person will be responsible for developing and executing a comprehensive content strategy that directly supports our go-to-market initiatives.

The ideal candidate possesses a deep understanding of the buyer's journey, a proven track record in B2B content marketing, exceptional leadership and project management skills, and has a deep passion for innovating the content experience, particularly how AI can power the entire content creation and distribution process.

Responsibilities :

Develop and refine the content marketing strategy in alignment with overall company objectives and go-to-market plans to drive customer acquisition and customer growth outcomes.

Oversee the content calendar for a wide range of content types, and manage the content production workflow, from ideation and assignment to editing, approval, and publication, ensuring timely delivery and alignment with strategic priorities.

Manage the content marketing budget effectively.

Qualifications :

At least 5 years of experience in content marketing, with at least 2 years of experience in a leadership or management role.

Proven experience developing and executing content strategies that support go-to-market initiatives.

Demonstrated ability to manage and mentor a team.

Strong understanding of SEO principles and content optimization best practices.

Excellent writing, editing, and proofreading skills.

Exceptional project management and organizational skills.

Strong ability to interpret data to measure content performance.

Effective communication and interpersonal skills.

Why Join Us?

Pair your deep knowledge and experience with a dynamic, fast-growing company.

Shape the content strategy and directly impact company revenue and growth.

Collaborate with a team of passionate marketers, creatives, and industry leaders, driving innovation and powering the future of real estate.

Compensation & Benefits :

The compensation that we reasonably expect to pay for this role is : $138,400 to $173,000 [base pay].

About AppFolio :

AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business.

Statement of Equal Opportunity :

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it.

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