Director of Product Marketing - Caris ChromoSeq

At Caris, we understand that cancer is an ugly word-a word no one wants to hear, but one that connects us all. That's why we're not just transforming cancer care-we're changing lives.

We introduced precision medicine to the world and built an industry around the idea that every patient deserves answers as unique as their DNA. Backed by cutting-edge molecular science and AI, we ask ourselves every day : "What would I do if this patient were my mom?" That question drives everything we do.

But our mission doesn't stop with cancer. We're pushing the frontiers of medicine and leading a revolution in healthcare-driven by innovation, compassion, and purpose.

Join us in our mission to improve the human condition across multiple diseases. If you're passionate about meaningful work and want to be part of something bigger than yourself, Caris is where your impact begins.

Position Summary

The Director of Product Marketing - Caris ChromoSeq will be responsible for developing and executing the end-to-end marketing strategy for ChromoSeq, driving product adoption, awareness, and advocacy. This position blends strategic market planning with hands-on execution, requiring the ability to translate complex scientific information into compelling, differentiated messaging that resonates with oncologists, hematologists, pathologists, and healthcare decision-makers.

This role will serve as a visible leader in building the brand, supporting commercial teams, cultivating KOL relationships, and ensuring that market insights inform product positioning and growth strategy.

Job Responsibilities

Strategic Planning & Market Insights :

Develop and own the integrated marketing strategy for ChromoSeq to achieve brand, revenue, and adoption goals.

Conduct deep market and competitive analysis to identify growth opportunities, customer needs, payer dynamics, and emerging trends in myeloid malignancy diagnostics.

Partner with Product Management, Medical Affairs, and Commercial Strategy to align marketing plans with clinical data releases, product updates, and pipeline priorities.

Brand Positioning & Messaging :

Create compelling, clinically accurate messaging that differentiates ChromoSeq from competitors and positions Caris as a leader in oncology LDT innovation.

Ensure messaging consistency across channels, campaigns, and audiences.

Oversee development of impactful marketing materials-including brochures, sales aids, white papers, videos, website content, and digital campaigns.

KOL Engagement & Advocacy Development :

Identify, cultivate, and manage relationships with key opinion leaders in hematology and oncology.

Plan and execute advisory boards, symposia, and scientific exchange events to support education and advocacy.

Leverage KOL networks for peer-to-peer education, conference presentations, and publications.

Commercial Enablement & Events :

Partner with Sales to deliver effective training, tools, and campaigns to support customer engagement.

Lead Caris' ChromoSeq presence at key industry conferences, including booth strategy, speaker programs, and scientific sessions.

Performance Measurement & Optimization :

Track and analyze campaign effectiveness, adoption metrics, and market feedback to inform continuous improvement.

Apply data-driven insights to refine targeting, messaging, and resource allocation.

Required Qualifications

Bachelor's degree in Marketing, Life Sciences, or related field.

5+ years of marketing experience in the life sciences industry, with 3+ years in oncology diagnostics or molecular testing.

Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.

Demonstrated ability to translate complex scientific data into clear, compelling marketing content.

Track record of KOL relationship development and advocacy program execution.

Strong project management and cross-functional leadership skills in a fast-paced environment.

Proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and general working knowledge of Internet for business use.

Preferred Qualifications

• Advanced degree (MBA, MS, or PhD) preferred.

Training

Other

Excellent written, verbal, and presentation skills.

This position requires periodic travel and some evenings, weekends and / or holidays.

Periodically scheduled on-call may require after-hours response for technical emergencies not explicitly related to assigned job responsibilities.

At times may be required to work weekends / holidays.

Conditions of Employment : Individual must successfully complete pre-employment process, which includes criminal background check, drug screening, credit check ( applicable for certain positions) and reference verification.

This job description reflects management's assignment of essential functions. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Caris Life Sciences is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Caris Life Sciences is a leading innovator in molecular science and artificial intelligence focused on fulfilling the promise of precision medicine through quality and innovation.

Caris is committed to quality and excellence at our state-of-the-art laboratories. Learn more about our tissue lab and the advanced technologies that are helping improve the lives of cancer patients.