Job Description
Job Description
Our client is seeking a Director of Marketing and Sales to lead our Client Acquisition Team. We are looking for an ambitious, strategic leader with a strong background in B2B marketing.
What we want you to do :
- Manage and direct the Client Acquisition Team - a joint marketing and sales team dedicated solely to winning new business.
- Manage and direct our Digital Advertising Team - a team dedicated to developing, implementing, and monitoring the performance of our client's digital advertising strategy.
What it will look like for you :
You'll join a small, tight-knit 40+ person company as the 7th member of the executive leadership team and work in our office in Lincoln, NE.
You'll work closely with our COO to set direction and strategy to accomplish marketing and sales goals. You'll be starting with 7 direct reports.
Requirements
- Win new business.
- Build a reliable, scalable marketing and sales funnel.
- Maintain a defined and very focused target market.
- Ensure there is great, engaging content on our website.
- Find and secure speaking opportunities at conferences for our CEO, other team members, and / or yourself (if you're good at it).
- Run effective digital ad campaigns that measurably increase leads.
- Ensure we have effective outbound campaigns in place (mailers, emails, cold calling, etc.).
- Develop and implement a digital advertising strategy for clients.
Qualifications
- Marketing expert with management experience. Director, AVP, or VP level applicants would make great candidates.
- Highly skilled and experienced in digital marketing - specifically Google Ads, Meta Ads, and Search Engine Optimization.
- Strategic - See the forest through the trees. Be 10 steps ahead of everyone else. See trends, opportunities, and troubles before others and plan for them.
- Has experience in, or at least a deep understanding of, B2B sales.
- Show us a track record of success. We'd like to see someone that has directly impacted revenue growth for a company. Examples : opened new territories, marketed new product lines, turned around a struggling marketing department.
- The perfect candidate would have experience in a tech / SaaS environment and the multifamily industry. Either would be a bonus, neither are required.
- A person of character. No exceptions.
- Naturally align with the organization's purpose, core values, and mission.
Equal Opportunity Employer Minorities / Women / Veterans / Disabled
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