Sr. Manager, CRM

Sr. CRM Manager

Skechers is seeking a strategic and data-driven Sr. CRM Manager to lead the planning, execution, and optimization of our email lifecycle program. This is a high-impact position responsible for shaping the end-to-end CRM strategy while partnering cross-functionally with creative, product, analytics, and engineering teams.

Essential Job Results

Strategy & Planning

• Own the end-to-end planning of lifecycle email marketing campaigns, ensuring alignment with business objectives and customer needs.
• Collaborate with stakeholders across Creative, Analytics, Product, and Development teams to define campaign strategy, content, and goals.
• Monitor campaign KPIs (e.g., open rate, CTR, conversions, revenue, churn) and provide data-driven insights and recommendations.

Project Management & Execution

Cross-Functional Coordination

Process & Optimization

Reporting & Analysis

Additional Responsibilities

Supervisory Responsibilities

Job Requirements

Education and Experience

The annual salary range for this role is $130,000 - $150,000 USD.

About Skechers

Skechers (NYSE : SKX), a global, Fortune 500 brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com . To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.