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Digital Marketing Specialist Job at Event Source in Cleveland

Digital Marketing Specialist Job at Event Source in Cleveland

MediabistroCleveland, OH, United States
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Benefits :

  • 401(k) matching
  • Company parties
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
  • Wellness resources

We are seeking a data-driven and creative Digital Marketing Specialist to support our digital strategy across email, social media, search, and analytics platforms.

This role is ideal for someone who thrives in a fast-paced environment, has strong analytical skills, and can manage the execution of multiple digital campaigns while bringing fresh ideas to the table. Hands-on experience with Google Ads, email automation, CRMs, Meta, and reporting tools is essential for success in this position.

Essential Duties and Responsibilities :

  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM) :

    • Conduct keyword and market research to support SEO and PPC efforts.

  • Create and manage Google Ads campaigns to drive targeted traffic.
  • Implement on-page / off-page SEO strategies to boost search rankings.
  • Monitor and refine campaigns using tools like SEMrush, Moz, or Google Ads.
  • Analytics, Reporting, and Optimization :

    • Track campaign performance using Google Analytics (GA4) and similar platforms.

  • Develop and present KPI reports with actionable insights.
  • Conduct A / B testing to optimize campaigns across digital channels.
  • Ensure system integration across CRM, ERP, email, and analytics tools.
  • Campaign Strategy and Execution :

    • Collaborate on campaign planning and cross-channel idea generation.

  • Evaluate campaign data to refine strategy and messaging.
  • Stay current on digital trends to inform ongoing improvements.
  • Social Media Management (Meta and Other Platforms) :

    • Develop and execute social media strategies aligned with company goals.

  • Schedule and post content using Meta Business Suite, Sprout Social, and related tools.
  • Monitor engagement, reach, and performance metrics.
  • Create and optimize ad campaigns to increase visibility and conversions.
  • Email Marketing :

    • Build, test, and deploy email campaigns using Constant Contact, HubSpot, or similar platforms.

  • Manage email lists, segment audiences, and maintain compliance standards.
  • Set up automated workflows for lead nurturing and client retention.
  • Analyze open rates, click-throughs, and conversions to improve performance.
  • Culture and Core Values :

    • Embody and promote the companys Core Values : Consistency, Adaptability, Reliability, and Teamwork (CART) in all actions and decisions.

  • Promote a collaborative, accountable, and positive work environment.
  • Continuous Learning and Development

    • Support team initiatives that foster continuous improvement and trust.

  • Perform other duties and special projects as assigned.

    • Location and Work Environment :

  • Onsite in Cleveland, OH.
  • Occasional travel between company locations may be required.
  • Primarily office-based with some exposure to warehouse environments (some areas may lack heating or air conditioning).
  • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    • Schedule and Compensation :

  • Base salary : $52,000$65,000, based on experience.
  • Standard schedule : Monday Friday, 8 : 30am 5 : 00pm.
  • Evening and weekend availability may be required depending on workload.

    • Qualifications :

  • Bachelors degree in Marketing, Communications, or a related field.
  • 25 years of hands-on experience in digital marketing.
  • Proficiency with social media tools (e.g., Meta Business Suite and Sprout Social), email platforms, and Google Ads.
  • Strong knowledge of SEO / SEM strategies and tools.
  • Experience with Google Analytics, CRM systems (e.g., HubSpot, Salesforce), and marketing system integrations.
  • Solid analytical skills with the ability to translate data into actionable insights.
  • Experience with A / B testing methods and related platforms.
  • Familiarity with HTML / CSS for formatting emails and editing templates.
  • Google Ads and / or Google Analytics certification preferred.
  • Strong communication skills in English (written and verbal) required.
  • Completion of a Behavioral and Cognitive Assessment through The Predictive Index required.
  • Successful completion of a company background check and drug screening required.
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    Digital Marketing Specialist • Cleveland, OH, United States

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