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Marketing Director

Marketing Director

Best RoofingFort Lauderdale, FL, US
1 day ago
Job type
  • Full-time
Job description

About Us :

Best Roofing has been South Florida's trusted commercial roofing partner since 1978. Built on a foundation of quality, safety, and integrity, we deliver industry-leading roofing, repair, and maintenance solutions to a diverse portfolio of commercial clients. As our company continues to expand, we are seeking a Marketing Program Director to elevate our brand, strengthen client engagement, and align marketing strategy with business growth objectives.

Role Overview

The Marketing Program Director is a strategic leader responsible for developing, executing, and optimizing marketing initiatives that integrate seamlessly with Sales and Post-Sale functions. This role oversees brand positioning, demand generation, digital presence, public relations, and event strategies to enhance Best Roofing's market share and reputation. By leading a high-performing marketing team, the Director ensures campaigns drive measurable business results while maintaining alignment with the company's mission and values.

Key Responsibilities :

Strategic Marketing Leadership

  • Design and implement a comprehensive marketing strategy that supports company revenue and gross margin goals.
  • Align marketing objectives with sales and service functions to ensure a unified customer experience.
  • Define key performance metrics and lead data-driven evaluations of campaign effectiveness.
  • Stay ahead of industry and market trends to position Best Roofing as an innovator and thought leader.

Campaign Development & Brand Management

  • Lead the creation and execution of marketing campaigns across digital, print, video, and in-person channels.
  • Oversee development of creative content, including Best Roofing TV, "Let's Ask Gregg" video series, website, and social media presence.
  • Ensure brand consistency across all marketing communications, collateral, and customer touchpoints.
  • Manage outbound campaigns, applicator agreements, and promotional programs.

    • Business Development & Market Engagement

  • Partner with Business Development Managers to maximize membership, tradeshow, and networking opportunities.
  • Strengthen customer loyalty while identifying and pursuing new business opportunities.
  • Build strategic partnerships and support community involvement to enhance visibility and brand reputation.

    • Operational & Financial Oversight

  • Manage the marketing budget, ensuring ROI and responsible allocation of resources.
  • Lead and develop the marketing and business development team with clear objectives and accountability.
  • Hold teams accountable for performance while fostering creativity, collaboration, and alignment with company values.

    • How We Measure Success :

  • Lead Generation : Delivery of qualified leads to meet sales and service revenue objectives.
  • Brand Visibility : Strong presence across digital platforms, trade associations, and industry events.
  • Campaign ROI : Marketing initiatives that drive measurable business growth and client engagement.
  • Team Leadership : High-performing, innovative, and accountable marketing team culture.
  • Client Engagement : Increased loyalty, retention, and customer satisfaction.

    • Skills & Experience Requirements :

  • Bachelor's degree in marketing, Business, Communications, or related field (or equivalent experience).
  • Proven success leading marketing programs with integrated sales alignment.
  • Expertise in digital marketing, content strategy, and analytics (Google Analytics, Google Ads, etc.).
  • Experience managing websites, digital campaigns, and brand presence.
  • Strong leadership, communication, and decision-making skills.
  • Ability to plan and manage budgets effectively.
  • Collaborative, creative, and adaptable mindset with the ability to stay ahead of industry trends.
  • Time management skills with the ability to prioritize multiple projects in a fast-paced environment.
  • Bilingual (English / Spanish) highly desirable
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    Marketing Director • Fort Lauderdale, FL, US

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