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Senior Director, Global Transformation Lead
Senior Director, Global Transformation LeadPHD • New York, NY, US
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Senior Director, Global Transformation Lead

Senior Director, Global Transformation Lead

PHD • New York, NY, US
2 days ago
Job type
  • Full-time
Job description

Overview

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world's leading brands. We combine the latest industry insight with the best creative minds to produce planning innovation and award-winning work for some of the world's largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Compensation

Base pay range : $120,000.00 / yr - $230,000.00 / yr

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.

Key Responsibilities

  • Strategic Transformation Leadership : Serve as the principal architect and custodian of transformation initiatives across the client\'s global marketing and media ecosystem.
  • Collaborate with senior global and regional stakeholders to embed a culture of innovation, experimentation, and measurable change.
  • Marketing Learning Agenda Contributor : Co-develop and execute the client\'s marketing learning agenda by identifying priority areas for insight development, media innovation, and test-and-learn programs.
  • Align cross-market activities with the client\'s global strategic goals and ensure insights feed into planning cycles and long-term strategies.
  • AI Deployment and Development : Accelerate the adoption of AI across the client\'s marketing efforts, focusing on both Omni AI solutions and custom partner integrations.
  • Co-create a scalable AI roadmap with the client and key technology partners, ensuring implementation is tightly aligned with measurable marketing goals.
  • Serve as a global subject matter expert and internal advocate for AI-enabled media, creative, and analytics solutions.
  • Best Practice Governance & Knowledge Sharing : Lead the creation, documentation, and global dissemination of best-in-class practices across markets; establish governance models that ensure consistency, compliance, and local market adaptation; organize forums, tools, and workflows that enable rapid knowledge exchange and cross-market collaboration.
  • Stakeholder & Partnership Management : Cultivate a trusted advisor relationship with the client\'s global marketing and media leads, ensuring consistent executive engagement; work in partnership with client, agency, and tech leaders to navigate complexity, solve business challenges, and push innovation boundaries.

Required Experience

  • 10+ years in marketing, media transformation, or consultancy roles with a strong mix of global and / or regional experience.
  • Proven success in leading digital transformation efforts within large-scale, matrixed organizations.
  • Advanced understanding of media technologies including programmatic platforms, CDPs, cleanrooms, and AI / ML applications in marketing.
  • Strong track record of influencing senior leaders in marketing innovation, learning agenda design, and strategic foresight.
  • Exceptional organizational agility and an ability to thrive in fast-moving, ambiguous environments.
  • Work arrangement

    This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. The number of required in-office days may be adjusted over time based on business needs.

    Seniority level

    Mid-Senior level

    Employment type

    Full-time

    Job function

    Business Development and Sales

    Industries

    Advertising Services

    J-18808-Ljbffr

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    Director Transformation • New York, NY, US

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