Vice President Marketing and Innovation

Overview

POSITION OVERVIEW : Leads the Marketing & Innovation team in planning and executing Mueller Sports Medicine’s (MSM) Marketing and Innovation vision, objectives, strategies, and tactics. Manages the innovation process from pre-ideation through commercialization. Coaches cross functional team of marketers, engineers, designers, e-commerce staff and end-user experts working with all functions across the company daily to ensure continuously improving, industry-leading innovation output.

Responsibilities

40% Leadership and Management

• Act as a key member on the Executive Committee, leading all marketing, e-commerce and innovation strategic planning, resourcing and ensuring thorough execution.
• Lead all aspects of the marketing department, including consumer, professional, integrated, creative and insights areas.
• Lead all aspects of the Innovation program from pre-ideation to idea qualification through development and to commercialization.
• Manages with excellence, utilizes resources efficiently, and develops talent.
• Direct marketing strategy and tactics to achieve sales and marketing objectives.
• Work closely with management, other functions and outside resources to analyze ROI and align marketing efforts with sales goals.
• Produce and monitor an annual budget.
• Prepare specific marketing and advertising budgets, manage to ensure funds are appropriately spent.
• Review and develop marketing related company policies.
• Oversees and directs the work of the global Innovation staff across all MSM product lines.
• Oversees the development and management of Renovation, Innovation and Invention to ensure a robust pipeline of innovation for two launch windows each calendar year across multiple channels. Including building strong relationships and collaborative innovation strategies with key suppliers.
• Creates and manages end-user panels for ATCs, athletes and mass market consumers plus new emerging segments such as e-sports, industrial athletes, and other unique segments.
• In conjunction with the CEO, President and Legal Counsel, develops and partners on intellectual property strategy that maximizes protection for MSM innovation in the marketplace.
• In conjunction with the CEO and President, maximizes the use of the M-Center to highlight innovation to key stakeholders.
• Advises management on effective brand strategies.

30% Advertising, Branding, Digital, Insights & Social Media

Minimum Qualifications

Preferred Qualifications

Required Skills

Physical Requirements : While performing the duties of this job, the team member is required to have ordinary ambulatory skills; ability to stand or sit, bend or stoop, and manipulate (lift, carry, move) light weights of up to 10 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate office equipment and read. The team member frequently is required to sit, reach with hands and arms, talk and hear. Position requires frequent typing. Position requires regular (40%) business travel, including operation of a motor vehicle.

Seniority level

Employment type

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