Analytics & Measurement Director

Job Description

Job Description

We are PMG

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, we believe measurement should do more than just track media performance—it should tell a compelling story, drive smarter decisions, and connect marketing to real business outcomes. As an Analytics & Measurement Director, you'll play a critical role in shaping how a major retailer measures success, moving beyond siloed KPIs to a holistic, business-impact-driven analytics framework.

You'll collaborate with media strategists, data scientists, and customer leadership teams, helping to define and implement best-in-class measurement strategies. From incrementality testing and attribution modeling to AI-driven analytics, you'll be at the forefront of developing solutions that bring clarity to complex marketing challenges. This role blends hands-on execution with high-level strategic leadership, ensuring measurement is both actionable and future-focused.

If you're passionate about translating data into insights, leading measurement innovation, and driving business growth through analytics, this is the place to make an impact.

What You Will Do

• Develop and execute a measurement strategy that connects media performance to real business impact.
• Establish a north star measurement philosophy, guiding clients beyond siloed KPIs toward a holistic, strategic analytics framework.
• Design and implement incrementality testing, attribution models, and advanced media measurement methodologies (MMM, lift testing, diminishing returns analysis, etc.).
• Conduct deep-dive data analysis to uncover insights that inform marketing spend, audience strategy, and channel effectiveness.
• Build and maintain automated measurement tools and dashboards using platforms like BigQuery, Redshift, Tableau, and Looker.
• Partner with customer leadership and internal teams to define key success metrics and align measurement roadmaps with business goals.
• Work cross-functionally to bridge the gap between business teams and technical data teams, ensuring analytics solutions are both insightful and actionable.
• Lead experimentation and testing, designing lift studies and custom attribution models that improve marketing performance.
• Stay ahead of industry trends, including privacy regulations, identity resolution, retail media, and AI-driven analytics, to proactively shape measurement strategies.
• Represent PMG in client meetings, industry panels, and RFP responses, offering thought leadership and guidance on measurement best practices.
• Mentor and develop a team of analytics managers and senior analysts, instilling best practices in measurement, experimentation, and data storytelling.
• Foster deep partnerships with media, strategy, creative, and customer leadership teams, ensuring measurement aligns with broader marketing and business goals.
• Cultivate a culture of curiosity, innovation, and business-driven analytics within the team and organization.

What You Will Bring

Preferred Qualifications

What We Offer

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.