Consultant, Lifecycle Marketing (3-4 month contract)

Consultant, Lifecycle Marketing (3-4 Month Contract)

The Lifecycle Marketing Consultant will maintain and optimize the strategy and execution of all email marketing initiatives to drive customer acquisition, engagement, and retention. This individual will support ongoing initiatives and help build new nurtures and campaigns to advance business objectives. This role sits on the Digital Marketing team and has the direct oversight of a social media intern, ensuring integrated campaigns and consistent brand messaging.

This is a short-term, remote contract role expected to work 30 to 40 hours per week, with a contract duration of 34 months.

Key Responsibilities

• Strategy Maintenance & Optimization
• Maintain and execute existing email and social marketing strategies including pre-sales email acquisition efforts including top-of-funnel email nurtures, contact re-engagement, bottom-of-funnel acquisition campaigns, and 6sense Conversation Email programs.
• Provide recommendations to improve current programs and campaigns based on performance data and best practices.
• Support the creation and deployment of new nurtures and campaigns aligned with business objectives.
• Expand lifecycle coverage and introduce new automated programs for key customer moments.

Program & Campaign Execution

Performance & Reporting

Social Media Oversight

Experience, Skills & Education