Influencer & Community Marketing Manager

About SET Active

SET Active is a fast-paced, growing women's athleisure startup known for delivering elevated everyday essentials designed for movement, comfort, and lifestyle. We're a small but mighty team with big ambitions-and we're looking for a strategic, solution-oriented, and collaborative production leader to take us to the next level.

About the Role

The Influencer & Community Marketing Manager is the connective tissue between SET's brand storytelling, influencer network, affiliate ecosystem, and community engagement. This role blends strategic thinking with hands-on execution - overseeing influencer partnerships, ShopMy affiliate programs, UGC sourcing, and community activations within TYB (SET's loyalty platform).

You'll lead the charge in scaling SET's creator-driven growth engine - leveraging influencers, affiliates, and everyday community voices to drive awareness, conversion, and advocacy.

Key Responsibilities

Influencer & Affiliate Strategy

• Develop and execute a cohesive influencer and affiliate marketing strategy aligned with SET's business goals, brand positioning, and product calendar.
• Own SET's presence on ShopMy, managing affiliate recruitment, onboarding, commissions, creator performance, and optimization - turning ShopMy into a top revenue channel.
• Strategically identify, nurture, and expand SET's creator network across categories (fitness, fashion, lifestyle, wellness) - prioritizing creators who align with the brand's elevated aesthetic and community values.
• Nurture influencer relationships in an authentic, long-term way - ensuring creators feel connected to SET's mission and valued as brand partners.
• Lead intentional influencer gifting programs for drops, core collections, and community moments - from concept through execution, ensuring each initiative ladders up to measurable outcomes.
• Help conceptualize and package custom giftin g for influencers when special activations or brand moments call for it.
• Collaborate with the creative team to produce influencer toolkits, lookbooks, and assets that align with campaign storytelling.
• Partner cross-functionally on IRL influencer activations - contributing to planning, logistics, and execution when in-person experiences or events are part of SET's marketing calendar.
• Maintain and continually optimize influencer management systems and databases - ensuring up-to-date performance data, product preferences, and contact details.
• Track and analyze key KPIs (reach, engagement, conversion, EMV, affiliate sales, ROI), presenting insights and recommendations monthly to key stakeholders.
• Integrate AI-powered workflows to streamline creator outreach, list curation, and reporting - improving efficiency and data accuracy.

UGC & Content Amplification

Community Marketing & TYB Engagement

Reporting & Optimization

Leadership & Collaboration

Who You Are

Qualifications

Key Metrics of Success