Sr. Associate, Growth Marketing

Sr. Associate, Growth Marketing

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

About the Role

As a Sr. Associate, Growth Marketing, you'll run in depth analyses on marketing activities and put plans together to influence metrics. You'll make data-driven decisions, own KPIs, and work cross-functionally. Your role will require a focus on quantifying your efforts, leading initiatives to produce business outcomes, and sharing results. You will be responsible for earned, owned, and paid media initiatives.

This is a hybrid role based out of our San Francisco or Los Angeles office. You must be willing to travel to our San Francisco or Los Angeles office two-three days / week.

What You'll Do

• Build analytics frameworks to track KPIs across marketing initiatives
• Write prompts to create AI-generated scripts to automate workflows that increase operational efficiency and inform better decision making
• Perform research on understanding our target audience and devise unique ways to communicate the Tubi value proposition
• Work with the Tubi Product team on partner integrations to ensure high visibility of the Tubi product
• Partner with design teams to create formal A / B testing strategies
• Work closely with Data Science to validate test results
• Support marketing initiatives with earned, owned, and paid initiatives
• Serve as the DRI for assigned international markets to maximize the impact in those regions
• Manage the media cycle : tracking, asset generation, optimization, partner management, reporting, cross-functional communication
• Provide detailed insights into partner performance and make recommendations on next steps
• Work with analytics suites (Amplitude, Segment) to drive results using experimentation

Your Background

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical / dental / vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

High cost labor markets such as but not limited to Los Angeles, New York City, and San Francisco

$69,200 - $98,900 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits :

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.