Executive Director, Digital Experience

Executive Director, Digital Experience – Beth Israel Lahey Health

Join to apply for the Executive Director, Digital Experience role at Beth Israel Lahey Health. When you join the growing BILH team, you’re not just taking a job, you’re making a difference in people’s lives. The Executive Director, Digital Experience is responsible for shaping and driving Beth Israel Lahey Health’s digital customer engagement platforms, with a focus on digital marketing technology and content that supports marketing strategies and infrastructure. These include BILH.org and associated digital properties, consumer‑facing mobile applications, digital marketing (email, SMS, SEO / SEM, social media, programmatic), and the use of CRM and CDP to drive patient growth, engagement, and retention.

This leader ensures alignment with BILH’s organizational goals and mission, enhancing consumer and patient experience, strengthening brand reputation, and advancing system growth. The role leads a team of professionals to optimize digital platforms, harness data‑driven insights, and foster innovation in the rapidly evolving healthcare marketing landscape.

Job Description

Essential Duties & Responsibilities include but are not limited to :

• Develop and lead a comprehensive digital experience / engagement strategy, budget, and team structure that aligns with BILH’s brand, mission, and system priorities.
• Create a roadmap for digital experience that integrates across platforms, improves efficiency and effectiveness, and delivers measurable ROI.
• Lead execution of a roadmap for digital platforms and marketing technology to ensure scalability, innovation, and best‑in‑class performance.
• Stay up to date on trends in digital marketing and emerging technologies, as well as the competitive landscape, consumer behavior, referral patterns, and market dynamics to inform strategy.
• Serve as the main point of contact with IT colleagues to ensure the organization’s digital assets—BILH.org, provider / location directory, consumer mobile apps, and other tools—deliver seamless, patient‑centered experiences that drive engagement and reflect the BILH brand.
• Guide the development of digital‑first engagement strategies across SEO / SEM, paid media, email, SMS, and social media to reach patients at every stage of the journey.
• Work with IT and compliance teams to safeguard patient data and maintain cybersecurity standards that ensure compliance with healthcare regulations, including HIPAA.
• Partner with organizational and service line leaders to translate business objectives into digital engagement plans that support volume growth and access.
• Manage online reputation for BILH and its entities and providers across owned and third‑party platforms.
• Direct the strategy and execution of content marketing and social media initiatives that build awareness, strengthen community engagement, and improve SEO performance in priority service lines and conditions.
• Ensure digital content reflects the BILH brand voice, tone, and messaging while addressing the needs of diverse audiences.
• Leverage analytics, predictive modeling, and personalization to continuously refine strategies and improve ROI.
• Provide system and service line leadership with transparent reporting that demonstrates the impact of digital marketing on patient acquisition, engagement, and growth.
• Oversee teams that monitor and respond to patient and community feedback in digital and social environments to foster engagement and trust.
• Serve as Marketing’s lead partner with IT, Compliance, and other enterprise functions to ensure digital platforms are secure, compliant, and aligned with organizational priorities.
• Oversee agency and vendor relationships, ensuring accountability for innovation, performance, and ROI.
• Lead and mentor a high‑performing Digital Marketing team, fostering a culture of collaboration, innovation, and continuous improvement.

Minimum Qualifications

Bachelor’s degree in Business Administration, Marketing, Communications, or related field required.

Experience

Skills, Knowledge & Abilities

Preferred Qualifications

Compensation

Pay Range : $160,000.00 – $180,000.00 USD per year.

As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment.

Equal Opportunity Employer / Veterans / Disabled

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