Demand Generation And Digital Marketing Manager
Working at Thoropass Thoropass makes it as easy to do the right thing as it is to check a box. Our team members believe that partnership lightens the load. Not everyone can be an expert at everything lending each other support in areas of weakness strengthens everyone's offering. We collaborate openly and enthusiastically; without ego.
About the Role
Thoropass is seeking a results-driven Demand Generation and Digital Marketing Manager to lead the execution of a comprehensive, multi-channel strategy to fuel our growth. As part of our Growth team, you'll collaborate cross-functionally with Sales, Product Marketing, and Content to generate pipeline from our target mid-market and enterprise customers.
This role requires a builder mindset and thrives in ambiguity. You'll join a high-performing, AI-forward team transforming how marketing drives outcomesfrom zero to one. This is a hybrid strategy and execution role where you'll shape campaigns, analyze performance, and drive revenue-impacting initiatives across paid, email, events, SEO, the Web and more.
This role reports to the Director of Demand Generation and may manage 12 reports over time.
What You'll Do :
Own and Execute Demand Generation Strategy
- Lead integrated campaigns across paid media (Google Ads, LinkedIn, Bing), SEO, email nurtures, events, content syndication, and webinars.
- Design and optimize a range of inbound programs that convert MQLs to SQLs at an improved rate.
- Build and manage top-of-funnel acquisition strategies to generate high-intent leads.
- Execute and analyze dedicated sends, segment-based newsletters, and nurture campaigns and sequences.
Campaign Performance & Reporting
Oversee lead lifecycle management, campaign attribution and analysis.Present weekly campaign updates to GTM leadership including Sales and Finance.Build dashboards and lead attribution reporting in HubSpot and Salesforce.Review inbound SQLs to validate attribution and lead quality.Collaborate with RevOps to maintain campaign tracking infrastructure, UTM hygiene, and attribution logic.Cross-functional Collaboration
Align with Product Marketing to create content and campaigns that resonate with target personas and industry segments.Partner with SDRs and Sales to execute signal-based outreach and gifting strategies.Participate in marketing planning to align demand gen with broader GTM efforts.Share insights and content with Sales Enablement to support pipeline acceleration.Innovation & Channel Optimization
Lead CRO testing initiatives, from ideation to execution on landing pages and emails.Stay on the cutting edge of demand gen tactics, AI tools, and martech to improve efficiency and performance.Collaborate with our SEO agency and internal SMEs to optimize content and improve search visibility.About You :
Proven Demand Generation Expertise : You have 4+ years of experience leading B2B SaaS demand generation programs that measurably increase qualified pipeline and revenue. You've owned multi-channel campaigns across paid media, SEO, events, webinars, and email.Strategic and Execution-Oriented : You thrive in both strategic planning and hands-on campaign execution. You know how to build scalable demand programs from scratch and continuously improve them based on performance.Analytical and Performance-Driven : You love working with data and use it to optimize campaigns, improve conversion rates, and influence pipeline outcomes. You have strong experience with HubSpot, Salesforce, and marketing attribution models.Collaborative and Cross-Functional : You work well with Sales, Product Marketing, Content, and RevOps. You know how to translate marketing strategy into campaigns that Sales can act onand you actively seek their feedback to improve.Adaptable Builder Mentality : You're energized by change and excited to help build a modern demand generation function in a fast-scaling company. You're proactive, resilient, and comfortable navigating ambiguity and iteration.Audience-Led and Customer-Centric : You bring a deep curiosity for understanding our target customers, their segments, and their journey. You tailor programs that resonate across verticals and deliver value at every touchpoint.Qualifications :
4+ years of B2B SaaS demand generation experience with clear ownership of multi-channel programsTrack record of driving pipeline growth and improving MQL-to-SQL conversion through targeted, data-driven campaignsHands-on expertise with key tools : HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, Google AnalyticsExperience managing and optimizing paid media, GEO and SEO initiatives, including agency collaborationFamiliarity with lead lifecycle definitions, scoring, and automation workflowsStrong analytical skillscomfortable building and interpreting campaign dashboards and attribution modelsExperience building or refining programs in evolving, high-growth environmentsBonus : Experience with tools such as 6sense, Clay, Opensense, or Qualified is a plusCompensation :
Base Salary : $100,000 - $140,000 plus performance-based bonuses, based on experienceImmediate access to health, vision, and dental benefitsEquity in a fast-growing companyHybrid work-from-home modelUnlimited PTOStipends for home office equipment, wellness, and Wi-FiNYC PreferredEqual Opportunity
Thoropass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Even if you feel you don't meet every requirement, consider applying! Thoropass acknowledges the research which shows that women and people of color are less likely to apply for jobs when they don't meet all of the stated qualifications. However, we're looking for authentic innovators to blaze new trails and you just may be the right person for this or another role.
