US Downstream Marketing Manager - Tracheostomy

US Downstream Marketing Manager

The US Downstream Marketing Manager serves as the commercial expert for the U.S. tracheostomy business acting as the bridge between global marketing strategy and U.S. marketing implementation. Key responsibilities include executing product launches, downstream marketing initiatives, sales enablement, trade shows, competitive analysis, customer-facing campaigns, translating customer and market insights into actionable strategies, developing impactful messaging and collateral, and strengthening relationships with key opinion leaders and clinical stakeholders. This role requires a marketer who excels at both strategic thinking and tactical execution, balancing attention to detail with the ability to drive measurable commercial results. Success in this role directly impacts market share, adoption, customer satisfaction, and patient outcomes.

Essential Duties and Responsibilities :

• Downstream Marketing Execution : Plan, implement, and manage U.S. marketing initiatives, including product launches, campaigns, and regional programs to drive adoption and market penetration.
• Sales Enablement : Develop sales tools, messaging, and training resources to equip the U.S. commercial team and ensure consistent communication with customers.
• Customer & Market Insights : Collect, analyze, and apply customer feedback, competitive intelligence, and market trends to inform strategy and execution.
• KOL & Clinical Stakeholder Engagement : Build relationships with key opinion leaders and clinical stakeholders to strengthen advocacy, support field initiatives, and refine messaging.
• Trade Shows & Events : Plan, execute, and manage national and regional conferences and trade shows to showcase products and engage healthcare professionals.
• GPO & Market Access Support : Collaborate on GPO bid strategies, cross references, and pricing initiatives to drive broader market penetration.
• Performance Measurement : Track key performance indicators, adoption trends, and campaign effectiveness; provide insights to optimize marketing strategies.
• Cross-Functional Collaboration : Partner effectively with sales, global marketing, clinical, regulatory, and supply chain teams to ensure cohesive and efficient execution of marketing initiatives.

Knowledge and Skills :

Minimum Qualifications, Education and Experience :

Work Environment :

Salary Range - $112,000 - $150,500 The salary range displayed represents the annual base salary we reasonably expect to pay for this role. The actual salary may vary based upon various factors, including, but not limited to, relevant experience, skills, education, licensure / certifications, and geographic location.

About Us :

ICU Medical has consistently provided you with clinical innovations that help solve real-world challenges. With the acquisition of Hospira Infusion Systems in 2017 and Smiths Medical in 2022, we are now a global market leader with a complete line of clinically-essential IV therapy and high-value critical care products for hospital, alternate site, and home care settings. We're ready to bring you consistent quality, innovation, and value in more areas than ever. Our focus allows us to bring you :

This role is based remotely; the incumbent may be remote in any state other than Colorado; California; Connecticut; Montana, Maine or New York.

ICU Medical EEO Statement :

ICU Medical is committed to being an Equal Opportunity Employer. We ensure that all qualified applicants receive fair consideration for employment regardless of race, color, nationality or national origin, ethnicity, sex, gender, religion or belief, marital or civil partnership status, sexual orientation, pregnancy or maternity, age, disability, or protected veteran status. If you are an individual with a disability and need reasonable accommodation to participate in the employment selection process, please contact us at humanresources@icumed.com. We are committed to providing equal access and opportunities for all candidates. ICU Medical EEO Policy Statement Know Your Rights : Workplace Discrimination is Illegal Poster ICU Medical CCPA Notice to Job Applicants