Marketing Manager, Federal / State

Marketing Manager, Federal / State

Designed with simplicity in mind, Verkada's six product lines video security cameras, access control, environmental sensors, alarms, workplace, and intercoms provide unparalleled building security through an integrated, cloud-based software platform. Over 33,500 organizations, including 96 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016 with more than $700M in funding raised to-date, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.

About The Role

You will define the solutions focus areas, strategic direction and marketing and demand generation needs to create a pipeline specific to State & Federal prospects. You will develop campaigns to build a best-in-class ecosystem of security expertise. And you will drive and insure customer success, engagement and loyalty in the Federal / PubSec market. This role will report into our Growth Lead. We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week or hybrid in Washington DC.

What You'll Do

• Pipeline Generation & Strategy : Craft and execute innovative account-based marketing (ABM) strategies that generate qualified pipeline across key State and Federal government agencies. You'll be responsible for a portfolio of high-potential public sector accounts, managing the full lifecycle of outreach and acceleration initiativesfrom early engagement through sales enablement.
• Scalable Infrastructure : Design and launch scalable, repeatable programs tailored to the procurement cycles, compliance requirements, and decision-making processes unique to public sector buyers. Develop GTM motions aligned to key verticals such as public safety, education, transportation, and federal government.
• Audience & Data Strategy : Own the segmentation strategy for public sector audiences. Utilize firmographic data, government RFP / RFI activity, and intent signals to prioritize outreach, tailor messaging, and refine engagement efforts across buying centers and contract influencers.
• Campaign Execution & Optimization : Lead the end-to-end execution of integrated marketing campaigns (email, events, direct mail, webinars, digital ads, etc.) that resonate with government stakeholders. Monitor performance in real-time, run A / B tests, and iterate based on data to maximize ROI and deal velocity.
• Cross-Department Collaboration : Collaborate closely with Federal and SLED sales teams, partner / channel teams, marketing development representatives (MDRs), product marketing, and compliance / legal to ensure message alignment, account coverage, and successful execution. Act as a bridge between the field and marketing to close feedback loops and accelerate deals.
• Performance Monitoring & Insights : Develop and maintain reporting dashboards to track campaign KPIs, lead progression, and contract wins across your account set. Surface actionable insights to sales leadership and senior executives, highlighting what's working and where to invest further.

What You Bring

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to :

Additional Information

You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Estimated Annual Pay Range

$120,000 - $195,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.