Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip
- Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
 
HOW YOU'LL MAKE AN IMPACT :
This innovative leader will have responsibility for the strategy and execution of a broad array of marketing initiatives focused on "acquiring and keeping the customer." Responsibilities include creating innovative, data-driven growth marketing strategies and programs that support key business objectives and drive brand engagement and retail sales response.
This role reports to Chief Marketing Officer, manages 3-5 direct reports and is based in our headquarters in Atlanta, GA (on-site 4 days a week).
Media (30%)
Lead strategy and execution to drive traffic, sales, and engagement focusing on paid media and paid social for the brandsDevelop strategic, integrated marketing plans and programs that align with the organization's goals, inclusive of customer acquisition, eCommerce traffic and store trafficLead quarterly and weekly inter-agency planning processes, facilitating connectivity between creative teams and media agency to develop and execute effective 360 campaignsOversee total enterprise media investment, partnering with Finance and Marketing Analytics to ensure spend is pacing to forecast and delivering on objectivesPersonalization (30%)
Develop and lead the enterprise Personalization strategy in support of all channels. Build out a full personalization vision and technical solution amongst diverse stakeholders.Leverage personalization data to build robust, triggers, audiences, customer journeys to drive revenue, retention, and acquisitionIntegrate personalization across all channels : email, web, app, store, media, etc.Partner with external vendors leading the CDP and personalization engine implementations & integrationsEmail and SMS Marketing (20%)
Develop strategic, integrated marketing plans and programs that align with the organization's priorities : increase awareness, increase customer acquisition, and drive online trafficVisionary leader over the email marketing program and team; including providing strategic insight into the marketing calendar, template creation, targeting, deployment, optimization, reporting and analysisLead email marketing programs for all brands to deliver on sales plans for both online and retail in a high visibility, fast paced environmentLoyalty, App & Credit Card Marketing (20%)
Drive store and site traffic and improved customer retention, frequency and life-time value through the successful development and execution of loyalty strategies. Develop and execute private label credit card strategy, marketing plans and develop goals to achieve corporate objectives.Develop, evaluate, and prioritize loyalty program opportunities to best direct resources and optimize the financial return on the loyalty investments and activitiesDrive innovation in loyalty offerings to provide a positive customer experience and a strong ROI by generating new ideas and using test and learn strategies to gauge performance and optimize their implementationLead cross-functional efforts to drive growth through credit card program and integrate credit card initiatives into all marketing programsInnovate on our market leading app as the hub for customers. Move from a functional shopping app to a personalized "Passport to Parenthood" combining loyalty, shopping and contentWE'D LOVE TO HEAR FROM YOU IF :
Must have :
15+ years of progressive leadership experience in innovative, fast-paced marketing organizations (preferably retail)Advanced understanding of media, personalization, consumer segmentation, acquisition cost and lifetime valueDemonstrated ability to understand retail metrics and the impacts of what drives P&L performance to ensure programs are delivering on profitable sales and consumer growthDecisive individual who displays effective communication, organization, analytical, negotiating, and problem-solving skills; not afraid to take calculated risks and offer point of viewDemonstrated ability and success in creating retail marketing plans that have significantly moved the needle in delivering increased foot traffic, activating consumer engagement, and improving revenue streamsAbility to apply shopper insights, input from creative and strategic partners to establish and adapt to best practices for these businessesHigh drive and ability to work quickly in a retail environment leading / managing the marketing calendarAbility to influence others and build strong, productive partnerships with partners; history of eliminating barriers to achieving goals by way of relationship buildingAbility to freely move between strategic activities to day-to-day tactical execution without pausingFinancial understanding of marketing ROI and impact on the businessStrong people leader with a passion for developing othersUndergraduate degree requiredOUR TEAM MEMBERS :
Lead Courageously : Have a strong sense of personal values that align with our Company valuesCollaborates Broadly : Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus : Proactively seek opportunities to leverage data and fact-based insights to serve customers and / or internal clientsDrive Growth : Set aggressive goals and implement plans preciselyCultivates Innovation : Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomesMAKE A CAREER AT CARTER'S :
Career Development : Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.